Studio Fix Fluid SPF 15 Foundation NW65 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$16Ulta Beauty(product price)$23 less (59%)4.0 (94)
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
73
Wear & performance
49
Skin suitability
76
Very close colour · Matte · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Matches: Same cool undertone· Same full coverage· Both claim transfer resistance
Differences: Natural rather than matte finish· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
86
Finish & visual result
76
Wear & performance
67
Skin suitability
40
Close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF
Retailer shade note: D8 - very deep with cool undertones
Matches: Same cool undertone· Same matte finish· Same full coverage
Differences: No long-wear claim· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
79
Wear & performance
49
Skin suitability
76
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Matches: Very close colour· Claims a skin-like finish· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
70
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol · No SPF
Retailer shade note: deep rich with neutral undertones
Matches: Same cool undertone· Claims a skin-like finish· Both claim not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
61
Wear & performance
70
Skin suitability
40
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol · No SPF
Retailer shade note: deep rich with cool undertones
$8Ulta Beauty(product price)$31 less (79%)4.5 (40,486)
Matches: Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
80
Finish & visual result
67
Wear & performance
70
Skin suitability
80
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · No SPF
$17.99Ulta Beauty(product price)$21.01 less (54%)4.2 (5,328)
Matches: Very close colour· Similar undertone (neutral vs cool)· Same full coverage
Differences: Radiant rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
50
Wear & performance
67
Skin suitability
76
Very close colour · Radiant · Full coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Retailer shade note: deep-rich with a red undertone
Matches: Same cool undertone· Claims a skin-like finish· Both claim a lightweight feel
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
91
Finish & visual result
54
Wear & performance
49
Skin suitability
38
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF
Retailer shade note: rich skin tones with cool undertones
Matches: Same cool undertone· Claims a skin-like finish· Claims a blurring effect
Differences: Radiant rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
42
Wear & performance
70
Skin suitability
40
Close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal skin · No SPF
Retailer shade note: espresso - rich brown skin with pink undertones
Matches: Very close colour· Claims a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
77
Finish & visual result
62
Wear & performance
58
Skin suitability
87
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
Retailer shade note: Ultra Rich skin with neutral-warm undertones
$17.99Ulta Beauty(product price)$21.01 less (54%)4.2 (5,328)
Matches: Similar undertone (neutral vs cool)· Same full coverage· Claims a skin-like finish
Differences: Radiant rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
81
Finish & visual result
50
Wear & performance
67
Skin suitability
76
Close colour · Radiant · Full coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW65 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Cool, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW65. Every attribute compared, with its share of the score.
ComparedYour shadeNW65Closest shade matchDeep CoolHow they compareScore
Shade match55% of overall92
Colour60%86#3a2018#3a2317Very close colourColour difference 2.9 (0 is identical)
Overall match 81/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPN6 Espresso, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW65. Every attribute compared, with its share of the score.
ComparedYour shadeNW65Closest overall alternativeDPN6 EspressoHow they compareScore
Shade match55% of overall88
Colour60%95#3a2018#3d2019Looks identicalColour difference 1.4 (0 is identical)
Overall match 85/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$23 less (59%)
