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Studio Fix Fluid SPF 15 Foundation NW65 dupes and alternatives MAC Cosmetics

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free10No drying alcohol9Vegan3Cruelty-free5Oil-free0With SPF2Mineral1

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Only showing matches made for sensitive skin, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 20R Zzyzx

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NW65Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
Tower 28 Beauty
20R Zzyzx
Depth and undertone: Rich deep · Cool
Finish and coverage: Radiant · Medium coverage
Shade match
92out of 100
Colour
87
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
$3 less (8%)

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPN6 Espresso

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
NW65Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
PÜR
DPN6 Espresso
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
86
Wear (Wear & performance)
73
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$40Ulta BeautyUlta Beauty
Costs $1 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Deep Cool
    Shade match 92
    $39SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deepest cool with red undertones

    Medium confidence· Digital match

    View match
  2. #4 · Ulta Beauty Collection

    Complexion Crush Foundation

    Very Deep Cool
    Shade match 91
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  3. #5 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPN4 Coffee
    Shade match 79
    $40Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneDoes not claim colour stabilityDoes not claim a lightweight feel

    Score details
    Shade match
    79
    Finish & visual result
    86
    Wear & performance
    73
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Live Tinted

    HUESTICK Complexion Stick

    01 Deep
    Shade match 86
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: cool undertone

    High confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW66
    Shade match 90
    $46Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Radiant rather than matte finishDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    72
    Skin suitability
    76

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    545 Ebony
    Shade match 76
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Same full coverageBoth claim transfer resistanceBoth claim colour stability

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    76
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    76

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #9 · ONE/SIZE

    Turn Up the Base Full Beat Waterproof Liquid Foundation

    Deepest 65 N
    Shade match 82
    $17.99$44SephoraSephora$21.01 less (54%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    0

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/oily skin · No SPF

    Retailer shade note: very deep, neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    374
    Shade match 88
    $17.99Ulta BeautyUlta Beauty(product price)$21.01 less (54%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same full coverage

    Differences: Radiant rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    67
    Skin suitability
    76

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  9. #11 · Saie

    Glowy Super Skin Tint Foundation

    36
    Shade match 91
    $40SephoraSephoraCosts $1 more

    Matches: Same cool undertoneClaims a skin-like finishBoth claim a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    54
    Wear & performance
    49
    Skin suitability
    38

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF

    Retailer shade note: rich skin tones with cool undertones

    Medium confidence· Digital match

    View match
  10. #12 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    375
    Shade match 81
    $17.99Ulta BeautyUlta Beauty(product price)$21.01 less (54%)

    Matches: Similar undertone (neutral vs cool)Same full coverageClaims a skin-like finish

    Differences: Radiant rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    67
    Skin suitability
    76

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW65 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Looks identical
    • Rich deep · Cool undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    7N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 7N1

    • Very close colour
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Close colour
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 20R Zzyzx, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW65. Every attribute compared, with its share of the score.

ComparedYour shadeNW65Closest shade match20R ZzyzxScore
Shade match55% of overall92
Colour87#3a2018#351f14Very close colourColour difference 2.7 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall55
Longevity6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, oilySensitiveMarketed for different skin types
Overall match 70/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 20R Zzyzx.

Same or better

  • $3 less
  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Both claim a lightweight feel

Different

  • Radiant finish instead of matte
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for normal/oily skin
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPN6 Espresso, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW65. Every attribute compared, with its share of the score.

ComparedYour shadeNW65Closest overall alternativeDPN6 EspressoScore
Shade match55% of overall88
Colour95#3a2018#3d2019Looks identicalColour difference 1.4 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall73
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 85/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPN6 Espresso.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim transfer resistance
  • Both claim not settling into lines

Different

  • Neutral rather than cool undertone
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 20R Zzyzx

Best price
$36SephoraSephora
$3 less (8%)

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPN6 Espresso

Match price
$40Ulta BeautyUlta Beauty
Costs $1 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.