Studio Fix Fluid SPF 15 Foundation NW65 dupes and alternatives MAC Cosmetics
4.3 (3,477)·Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Same cool undertone· Claims a skin-like finish· Both claim a lightweight feel
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
91
Finish & visual result
54
Wear & performance
49
Skin suitability
38
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · No SPF
Retailer shade note: rich skin tones with cool undertones
Matches: Same cool undertone· Claims a skin-like finish· Both claim not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
61
Wear & performance
70
Skin suitability
40
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol · No SPF
Retailer shade note: deep rich with cool undertones
$8Ulta Beauty(product price)$31 less (79%)4.5 (40,486)
Matches: Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
80
Finish & visual result
67
Wear & performance
70
Skin suitability
80
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · No SPF
Matches: Claims a blurring effect· Both claim 24-hour wear· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
75
Finish & visual result
62
Wear & performance
67
Skin suitability
87
Close colour · Natural · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · No SPF
The closest shade to MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW65 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 20R Zzyzx, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW65. Every attribute compared, with its share of the score.
ComparedYour shadeNW65Closest shade match20R ZzyzxHow they compareScore
Shade match55% of overall92
Colour60%87#3a2018#351f14Very close colourColour difference 2.7 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared43
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall55
Longevity30%6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Normal, oilySensitiveMarketed for different skin types
Overall match 70/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Deep Rich 350 N, against MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW65. Every attribute compared, with its share of the score.
ComparedYour shadeNW65Closest overall alternativeDeep Rich 350 NHow they compareScore
Shade match55% of overall87
Colour60%94#3a2018#40251cVery close colourColour difference 1.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared61
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type100%40Normal, oilyNormal, dry, combinationBoth marketed for normal skin
Overall match 76/100Shade match 87/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.