Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Claims a skin-like finish
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
85
Finish & visual result
82
Wear & performance
51
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
$16Ulta Beauty(product price)$23 less (59%)4.0 (94)
Matches: Very close colour· Same matte finish· Claims a skin-like finish
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
85
Finish & visual result
82
Wear & performance
51
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation C40 (Light · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light 9 Warm, against MAC Cosmetics Studio Fix Powder Plus Foundation in C40. Every attribute compared, with its share of the score.
ComparedYour shadeC40Closest shade matchLight 9 WarmHow they compareScore
Shade match55% of overall86
Colour60%93#e8ba86#e5b585Very close colourColour difference 1.8 (0 is identical)
Depth15%96LightLightSameDepth difference: 2.2
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Overall match 81/100Shade match 86/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 19 Light Medium Warm, against MAC Cosmetics Studio Fix Powder Plus Foundation in C40. Every attribute compared, with its share of the score.
ComparedYour shadeC40Closest overall alternative19 Light Medium WarmHow they compareScore
Shade match55% of overall85
Colour60%90#e8ba86#edb783Very close colourColour difference 2.3 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.4
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Overall match 82/100Shade match 85/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.