Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
$12.99Ulta Beauty(product price)$26.01 less (67%)4.4 (41,209)
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
89
Wear & performance
51
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
$9Ulta Beauty(product price)$30 less (77%)4.3 (644)
Matches: Very close colour· Same matte finish· Same full coverage
Differences: No blurring effect claimed· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
86
Finish & visual result
89
Wear & performance
51
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation C40 (Light · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
LORAC PRO Soft Focus Longwear Foundation in 04, against MAC Cosmetics Studio Fix Powder Plus Foundation in C40. Every attribute compared, with its share of the score.
ComparedYour shadeC40Closest shade match04How they compareScore
Shade match55% of overall97
Colour60%96#e8ba86#edbc84Looks identicalColour difference 1.2 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.4
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Overall match 92/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 22G Light Golden, against MAC Cosmetics Studio Fix Powder Plus Foundation in C40. Every attribute compared, with its share of the score.
ComparedYour shadeC40Closest overall alternative22G Light GoldenHow they compareScore
Shade match55% of overall96
Colour60%93#e8ba86#e6be8dVery close colourColour difference 1.8 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.3
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared81
Longevity30%8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 95/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $3 more
Sephora
