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Studio Fix Powder Plus Foundation C40 dupes and alternatives MAC Cosmetics

Light · Olive · neutral olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free1With SPF0Mineral0

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Only showing matches made for combination skin, with medium coverage, in stick form.

  • 7 matches have no formulation listed and are not shown.
  • 1 match has no skin type listed and is not shown.

Closest shade matchClosest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Ecru

The equivalent shade and the most similar foundation overall.

Your shade
MAC Cosmetics
C40Change shade
Depth and undertone: Light · Olive · neutral olive
Finish and coverage: Matte · Full coverage
The match
MERIT
Ecru
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
79out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
62
Wear (Wear & performance)
78
Skin (Skin suitability)
100
Shade match
86out of 100
Colour
89
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation C40 (Light · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC15

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC15

    • Very close colour
    • Light · Warm · golden undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    230N

    Rare Beauty Liquid Touch Brightening Concealer, shade 230N

    • Very close colour
    • Light · Olive · neutral olive undertone

    $24

    SephoraView at Sephora
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N14

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N14

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  3. Dior Forever Skin Correct Full-Coverage Concealer

    2 Warm Olive

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2 Warm Olive

    • Very close colour
    • Light medium · Olive · warm olive undertone

    $42

    SephoraView at Sephora
  4. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6 Medium

    • Very close colour
    • Light · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 1

    • Very close colour
    • Light · Neutral undertone

    $22

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    122

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 122

    • Very close colour
    • Light · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Ecru, against MAC Cosmetics Studio Fix Powder Plus Foundation in C40. Every attribute compared, with its share of the score.

ComparedYour shadeC40Closest matchEcruScore
Shade match55% of overall86
Colour89#e8ba86#e6b78bVery close colourColour difference 2.4 (0 is identical)
Depth98LightLightSameDepth difference: 1.2
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone70Olive · neutral oliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared78
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Ecru.

Same or better

  • $1 less
  • Very close colour
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than olive undertone
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim colour stability

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, moderate siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone moderate vs moderate
View full match

Where to buy Ecru

Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.