Studio Fix Powder Plus Foundation NC40 dupes and alternatives MAC Cosmetics
4.0 (4,686)·Light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
$11.99Ulta Beauty(product price)$27.01 less (69%)4.4 (182,841)
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Medium rather than full coverage· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
74
Wear & performance
74
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol
Matches: Same warm undertone· Both claim a blurring effect· Both claim a lightweight feel
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
91
Finish & visual result
66
Wear & performance
51
Skin suitability
67
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
$11.99Ulta Beauty(product price)$27.01 less (69%)4.4 (182,841)
Matches: Similar undertone (neutral vs warm)· Same matte finish· Both claim 12-hour wear
Differences: Medium rather than full coverage· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
74
Wear & performance
74
Skin suitability
67
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol
The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NC40 (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Sephora Collection Best Skin Ever Liquid Foundation in 20Y, against MAC Cosmetics Studio Fix Powder Plus Foundation in NC40. Every attribute compared, with its share of the score.
ComparedYour shadeNC40Closest shade match20YHow they compareScore
Shade match55% of overall96
Colour60%94#f5b175#f1b47dVery close colourColour difference 1.6 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared62
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall58
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 80/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 19 Light Medium Warm, against MAC Cosmetics Studio Fix Powder Plus Foundation in NC40. Every attribute compared, with its share of the score.
ComparedYour shadeNC40Closest overall alternative19 Light Medium WarmHow they compareScore
Shade match55% of overall89
Colour60%83#f5b175#edb783Close colourColour difference 3.3 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 85/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.