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Studio Fix Powder Plus Foundation NC44 dupes and alternatives MAC Cosmetics

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Ulta Beauty Collection Complexion Crush Foundation Medium Warm

The equivalent shade: scored on colour, depth and undertone only.

The match
Ulta Beauty Collection
Medium Warm
Depth and undertone: Light medium · Warm
Finish and coverage: Matte · Medium coverage
Shade match
97out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$23 less (59%)

Your shade $39 at Sephora · product price; shade not separately priced

Closest overall alternative: Kylie Cosmetics Natural Blur Powder Foundation 4C

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Kylie Cosmetics
4C
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
92out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
93
Wear (Wear & performance)
100
Skin (Skin suitability)
90
Match price
$38Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    21 Light Medium Warm
    Shade match 93
    $38SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: warm olive

    High confidence· Digital match

    View match
  2. #4 · Kylie Cosmetics

    Natural Blur Powder Foundation

    7C
    Shade match 79
    $38Ulta BeautyUlta Beauty$1 less (3%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    93
    Wear & performance
    100
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage

    Retailer shade note: tan with cool, subtle rosy undertones

    Medium confidence· Digital match

    View match
  3. #5 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Honey (W-064)
    Shade match 92
    $58SephoraSephoraCosts $19 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    74
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: Medium to Dark, warm neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Too Faced

    Born This Way Soft Matte Foundation

    Vanilla
    Shade match 90
    $48SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    76
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: very light with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NC44 (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC25

    • Very close colour
    • Light medium · Warm · golden undertone

    $30

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Chestnut

    • Looks identical
    • Medium light · Warm · golden undertone

    $8

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Looks identical
    • Light medium · Warm undertone

    $36

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Looks identical
    • Medium light · Warm · golden undertone

    $39

  4. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Looks identical
    • Light medium · Warm · peach undertone

    $36

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y36

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y36

    • Very close colour
    • Medium light · Warm · golden undertone

    $35

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Complexion Crush Foundation in Medium Warm, against MAC Cosmetics Studio Fix Powder Plus Foundation in NC44. Every attribute compared, with its share of the score.

ComparedYour shadeNC44Closest shade matchMedium WarmScore
Shade match55% of overall97
Colour96#e0a674#dea77aLooks identicalColour difference 1.3 (0 is identical)
Depth100Medium lightLight mediumCloseDepth difference: 0.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Medium Warm.

Same or better

  • $23 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone moderate vs high

Why the closest overall alternative works

Kylie Cosmetics Natural Blur Powder Foundation in 4C, against MAC Cosmetics Studio Fix Powder Plus Foundation in NC44. Every attribute compared, with its share of the score.

ComparedYour shadeNC44Closest overall alternative4CScore
Shade match55% of overall90
Colour97#e0a674#dda776Looks identicalColour difference 1.0 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 92/100Shade match 90/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Natural Blur Powder Foundation in 4C.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone moderate vs none

Where to buy

Closest shade match

Ulta Beauty Collection Complexion Crush Foundation Medium Warm

Match price
$16Ulta BeautyUlta Beauty
$23 less (59%)

Your shade $39 at Sephora · product price; shade not separately priced

Closest overall alternative

Kylie Cosmetics Natural Blur Powder Foundation 4C

Match price
$38Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.