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Studio Fix Powder Plus Foundation NW10 dupes and alternatives MAC Cosmetics

Fair · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches without silicones.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Hourglass Veil Hydrating Skin Tint Foundation 1

The equivalent shade: scored on colour, depth and undertone only.

The match
Hourglass
1
Depth and undertone: Fair · Cool
Finish and coverage: Radiant · Light coverage
Shade match
96out of 100
Colour
93
Depth
98
Undertone
100
Best price
$49SephoraSephora
Costs $10 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Tarte Timeless Hydrating Foundation 22N Light Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Tarte
22N Light Neutral
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
73
Wear (Wear & performance)
74
Skin (Skin suitability)
84
Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. Overall 69
    $49SephoraSephoraCosts $10 more

    Matches: Very close colourSame cool undertoneBoth claim a lightweight feel

    Differences: Radiant rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    20
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: Fair with cool undertones

    High confidence· Digital match

    View match
  2. #4 · RMS Beauty

    ReEvolve Natural Finish Foundation

    22.5
    Overall 81
    $59Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    66
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: cool buff beige

    High confidence· Digital match

    View match
  3. Overall 77
    $39.50SephoraSephoraCosts $0.50 more

    Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: very light neutral skin with peach undertones

    High confidence· Digital match

    View match
  4. Overall 79
    $54Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    66
    Wear & performance
    100
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: fair with warm undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW10 (Fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW11

    • Close colour
    • Fair · Cool · rosy undertone

    $30

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W5

    • Looks identical
    • Fair · Cool undertone

    $16.99

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 4

    • Looks identical
    • Fair · Cool · pink undertone

    $22

  3. Maybelline Fit Me Natural Finish Concealer

    020 Sand

    Maybelline Fit Me Natural Finish Concealer, shade 020 Sand

    • Looks identical
    • Fair

    $10.99

  4. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    4 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 4 Fair

    • Very close colour
    • Fair · Neutral undertone

    $36

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Porcelain

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Porcelain

    • Very close colour
    • Very fair · Neutral undertone

    $36

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R02

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R02

    • Close colour
    • Fair · Cool undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Veil Hydrating Skin Tint Foundation in 1, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW10. Every attribute compared, with its share of the score.

ComparedYour shadeNW10Closest shade match1Score
Shade match55% of overall96
Colour93#fccba2#f6caa7Very close colourColour difference 1.8 (0 is identical)
Depth98FairFairSameDepth difference: 1.1
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared20
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 70/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Veil Hydrating Skin Tint Foundation in 1.

Same or better

  • Very close colour
  • Same cool undertone
  • Both claim a lightweight feel

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone moderate vs none

Why the closest overall alternative works

Tarte Timeless Hydrating Foundation in 22N Light Neutral, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW10. Every attribute compared, with its share of the score.

ComparedYour shadeNW10Closest overall alternative22N Light NeutralScore
Shade match55% of overall89
Colour97#fccba2#f7caa3Looks identicalColour difference 1.1 (0 is identical)
Depth98FairFairSameDepth difference: 1.0
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 83/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 22N Light Neutral.

Same or better

  • Near-identical swatch colour
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone moderate vs none

Where to buy

Closest shade match

Hourglass Veil Hydrating Skin Tint Foundation 1

Best price
$49SephoraSephora
Costs $10 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Tarte Timeless Hydrating Foundation 22N Light Neutral

Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.