Studio Fix Powder Plus Foundation NW10 dupes and alternatives MAC Cosmetics
4.0 (4,686)·Fair · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
93
Wear & performance
58
Skin suitability
100
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
89
Finish & visual result
73
Wear & performance
74
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same cool undertone· Both claim a blurring effect
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
93
Finish & visual result
66
Wear & performance
63
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
$15.99Ulta Beauty(product price)$23.01 less (59%)4.1 (9,493)
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Neutral rather than cool undertone· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
89
Wear & performance
43
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
$19.99Ulta Beauty(product price)$19.01 less (49%)4.3 (275)
Matches: Very close colour· Same matte finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
82
Wear & performance
48
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Both claim a blurring effect· Both claim not settling into lines
Differences: Slightly deeper· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
84
Finish & visual result
73
Wear & performance
66
Skin suitability
56
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: very light neutral skin with peach undertones
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
66
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for fair skin with neutral undertones
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim 16-hour wear
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
84
Finish & visual result
66
Wear & performance
66
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
$19.99Ulta Beauty(product price)$19.01 less (49%)4.3 (275)
Matches: Very close colour· Same matte finish· Claims a skin-like finish
Differences: Slightly deeper· Slightly warmer undertone· Buildable rather than full coverage
Score details
Shade match
74
Finish & visual result
82
Wear & performance
48
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same cool undertone· Both claim a lightweight feel
Differences: Radiant rather than matte finish· Light rather than full coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
20
Wear & performance
63
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Matches: Very close colour· Both claim 12-hour wear· Claims transfer resistance
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
35
Wear & performance
70
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Very close colour· Same cool undertone· Both claim a lightweight feel
Differences: Radiant rather than matte finish· Light rather than full coverage· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
20
Wear & performance
63
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW10 (Fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 115C, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW10. Every attribute compared, with its share of the score.
ComparedYour shadeNW10Closest shade match115CHow they compareScore
Shade match55% of overall98
Colour60%97#fccba2#facca2Looks identicalColour difference 1.0 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.0
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared62
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall39
Longevity30%3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, combination, sensitiveBoth marketed for normal/combination skin
Overall match 78/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Jane Iredale Beyond Matte Liquid Foundation in M1, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW10. Every attribute compared, with its share of the score.
ComparedYour shadeNW10Closest overall alternativeM1How they compareScore
Shade match55% of overall90
Colour60%98#fccba2#fdcda5Looks identicalColour difference 0.5 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.9
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/combination/oily skin
Overall match 89/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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