Studio Fix Powder Plus Foundation NW10 dupes and alternatives MAC Cosmetics
4.0 (4,686)·Fair · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
$19.99Ulta Beauty(product price)$19.01 less (49%)4.3 (275)
Matches: Very close colour· Same matte finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
82
Wear & performance
48
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability
Differences: Slightly warmer undertone· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
81
Wear & performance
40
Skin suitability
100
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
75
Finish & visual result
73
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin
Retailer shade note: Fair skin with peachy-golden undertones
$19.99Ulta Beauty(product price)$19.01 less (49%)4.3 (275)
Matches: Very close colour· Same matte finish· Claims a skin-like finish
Differences: Slightly deeper· Slightly warmer undertone· Buildable rather than full coverage
Score details
Shade match
74
Finish & visual result
82
Wear & performance
48
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability
The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW10 (Fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Tarte Timeless Hydrating Foundation in 22N Light Neutral, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW10. Every attribute compared, with its share of the score.
ComparedYour shadeNW10Closest match22N Light NeutralHow they compareScore
Shade match55% of overall89
Colour60%97#fccba2#f7caa3Looks identicalColour difference 1.1 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.0
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Overall match 83/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$19.01 less (49%)
Target
Sephora
