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Studio Fix Powder Plus Foundation NW25 dupes and alternatives MAC Cosmetics

Light medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with medium coverage, without talc or silicones.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Light Medium 12 Cool

The equivalent shade and the most similar foundation overall.

Your shade
MAC Cosmetics
NW25Change shade
Depth and undertone: Light medium · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
Smashbox
Light Medium 12 Cool
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
67
Wear (Wear & performance)
81
Skin (Skin suitability)
84
Shade match
95out of 100
Colour
92
Depth
98
Undertone
100
High confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
Costs $2 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    15C Larch
    Shade match 93
    $50SephoraSephoraCosts $11 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: Light-medium with cool undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW25 (Light medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW20

    • Close colour
    • Light · Cool · rosy undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Looks identical
    • Light medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2C1

    • Looks identical
    • Medium light · Cool undertone

    $34

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9 Tan

    • Very close colour
    • Medium light · Cool undertone

    $36

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    330N

    Rare Beauty Liquid Touch Brightening Concealer, shade 330N

    • Very close colour
    • Light medium · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  5. Maybelline Fit Me Natural Finish Concealer

    035 Deep

    Maybelline Fit Me Natural Finish Concealer, shade 035 Deep

    • Looks identical
    • Light medium

    $10.99

    Ulta BeautyView at Ulta Beauty
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32.0 Tan Bronze

    • Close colour
    • Medium light · Cool undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light Medium 12 Cool, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW25. Every attribute compared, with its share of the score.

ComparedYour shadeNW25Closest matchLight Medium 12 CoolScore
Shade match55% of overall95
Colour92#e4a686#e0aa8eVery close colourColour difference 2.0 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.0
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared81
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light Medium 12 Cool.

Same or better

  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Does not claim colour stability

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone moderate vs none
View full match

Where to buy Light Medium 12 Cool

Match price
$41Ulta BeautyUlta Beauty
Costs $2 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.