Studio Fix Powder Plus Foundation NW30 dupes and alternatives MAC Cosmetics
4.0 (4,686)·Light medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
73
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: M1.2 - Medium with neutral undertones and a light peach tone
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
79
Finish & visual result
73
Wear & performance
63
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: M1 - medium with warm undertones, and a golden tone
$18.99Ulta Beauty(product price)$20.01 less (51%)4.1 (2,064)
Matches: Near-identical swatch colour· Same matte finish· Claims a skin-like finish
Differences: Slightly warmer undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
78
Finish & visual result
73
Wear & performance
55
Skin suitability
84
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
80
Finish & visual result
67
Wear & performance
63
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: medium beige with golden undertones
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
77
Finish & visual result
66
Wear & performance
63
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW30 (Light medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Ulta Beauty Collection Complexion Crush Foundation in Light To Medium Cool, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW30. Every attribute compared, with its share of the score.
ComparedYour shadeNW30Closest matchLight To Medium CoolHow they compareScore
Shade match55% of overall99
Colour60%98#e6b28a#e4b18bLooks identicalColour difference 0.6 (0 is identical)
Overall match 87/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $16 more
