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Studio Fix Powder Plus Foundation NW30 dupes and alternatives MAC Cosmetics

Light medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free11No drying alcohol6Vegan2Cruelty-free2Oil-free2With SPF0Mineral1

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12 of 30

Only showing matches made for normal skin, in liquid form, without talc.

  • 5 matches have no formulation listed and are not shown.
  • 1 match has no skin type listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Kryolan Professional Makeup Digital Complexion Fluid Foundation O 16

The equivalent shade and the most similar foundation overall.

Your shade
MAC Cosmetics
NW30Change shade
Depth and undertone: Light medium · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
Kryolan Professional Makeup
O 16
Depth and undertone: Light medium
Finish and coverage: Matte · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
93
Wear (Wear & performance)
63
Skin (Skin suitability)
84
Shade match
90out of 100
Colour
95
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$46.90Ulta BeautyUlta Beauty
Costs $7.90 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Face Tape Full Coverage Foundation

    34S Medium Sand
    Shade match 80
    $42SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  2. #3 · NARS

    Natural Matte Longwear Foundation

    LANAI
    Shade match 87
    $55SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    48
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: M2.25 - Medium with neutral undertones, and a peach tone

    Medium confidence· Digital match

    View match
  3. #4 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 15
    Shade match 88
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #5 · Maybelline

    Fit Me Matte + Poreless Foundation

    Rich Tan 238
    Shade match 85
    $11.99Ulta BeautyUlta Beauty(product price)$27.01 less (69%)

    Matches: Near-identical swatch colourSame matte finishBoth claim 12-hour wear

    Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    74
    Wear & performance
    74
    Skin suitability
    67

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #6 · NARS

    Light Reflecting Foundation

    Patagonia
    Shade match 88
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: M1.2 - Medium with neutral undertones and a light peach tone

    Medium confidence· Digital match

    View match
  6. #7 · Wet n Wild

    PhotoFocus Liquid Foundation

    Soft Beige
    Shade match 89
    $5.24$7.49Ulta BeautyUlta Beauty$33.76 less (87%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    30

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  7. #8 · Maybelline

    Fit Me Matte + Poreless Foundation

    Buff Beige 130
    Shade match 82
    $11.99Ulta BeautyUlta Beauty(product price)$27.01 less (69%)

    Matches: Very close colourSame matte finishBoth claim 12-hour wear

    Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    74
    Wear & performance
    74
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #9 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    345N
    Shade match 79
    $53SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim colour stabilityNot marketed for combination skin

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium with Peachy Undertones

    Medium confidence· Digital match

    View match
  9. #10 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    310N
    Shade match 77
    $53SephoraSephoraCosts $14 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim colour stabilityNot marketed for combination skin

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium with Peachy Undertones

    Medium confidence· Digital match

    View match
  10. #11 · NARS

    Light Reflecting Foundation

    Punjab
    Shade match 79
    $55SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: M1 - medium with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  11. #12 · RMS Beauty

    ReEvolve Natural Finish Foundation

    33.5
    Shade match 77
    $59Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    66
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: warm tawny peach

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW30 (Light medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N12

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N12

    • Close colour
    • Light · Neutral undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 4

    • Very close colour
    • Light medium · Cool · pink undertone

    $22

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    6 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 6 Medium

    • Very close colour
    • Light · Cool undertone

    $36

    SephoraView at Sephora
  3. Tarte Shape Tape Full Coverage Matte Concealer

    35N medium

    Tarte Shape Tape Full Coverage Matte Concealer, shade 35N medium

    • Very close colour
    • Light · Cool undertone

    $32

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Beige

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Beige

    • Looks identical
    • Light medium

    $12

    Ulta BeautyView at Ulta Beauty
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3.5C

    • Close colour
    • Light medium · Cool undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kryolan Professional Makeup Digital Complexion Fluid Foundation in O 16, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW30. Every attribute compared, with its share of the score.

ComparedYour shadeNW30Closest matchO 16Score
Shade match55% of overall90
Colour95#e6b28a#e7b184Looks identicalColour difference 1.4 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.3
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70Cool · rosyUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Digital Complexion Fluid Foundation in O 16.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Does not claim colour stability
  • Contains isopropyl alcohol

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (isopropyl alcohol)
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone moderate vs high
View full match

Where to buy O 16

Match price
$46.90Ulta BeautyUlta Beauty
Costs $7.90 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.