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Studio Fix Powder Plus Foundation NW35 dupes and alternatives MAC Cosmetics

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, without silicones, alcohol denat or talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Tarte Timeless Hydrating Foundation 35N Medium Neutral

The equivalent shade and the most similar foundation overall.

Your shade
MAC Cosmetics
NW35Change shade
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Full coverage
The match
Tarte
35N Medium Neutral
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
85out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
73
Wear (Wear & performance)
74
Skin (Skin suitability)
84
Shade match
93out of 100
Colour
88
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW35 (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC20

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5N

    • Very close colour
    • Light medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    11 Tan

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 11 Tan

    • Very close colour
    • Light · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    7.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 7.5 Medium

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Looks identical
    • Light · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. Rare Beauty Liquid Touch Brightening Concealer

    260N

    Rare Beauty Liquid Touch Brightening Concealer, shade 260N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Beige

    • Close colour
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Timeless Hydrating Foundation in 35N Medium Neutral, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW35. Every attribute compared, with its share of the score.

ComparedYour shadeNW35Closest match35N Medium NeutralScore
Shade match55% of overall93
Colour88#f0b37b#edb081Very close colourColour difference 2.5 (0 is identical)
Depth98LightLight mediumCloseDepth difference: 1.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 35N Medium Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone moderate vs none
View full match

Where to buy 35N Medium Neutral

Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

35 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.