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Studio Fix Powder Plus Foundation NW35 dupes and alternatives MAC Cosmetics

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Light Medium

The equivalent shade: scored on colour, depth and undertone only.

The match
Smashbox
Light Medium
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Light coverage
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$41Ulta BeautyUlta Beauty
Costs $2 more

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: LORAC PRO Soft Focus Longwear Foundation 05

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
LORAC
05
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
63
Skin (Skin suitability)
84
Match price
$38Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #3 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Neutral Medium 15
    Overall 83
    $39.50SephoraSephoraCosts $0.50 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: medium neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  2. #4 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    15 Light Medium Neutral
    Overall 87
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: neutral beige

    High confidence· Digital match

    View match
  3. #5 · Tarte

    Timeless Hydrating Foundation

    35N Medium Neutral
    Overall 85
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  4. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    16 Light Medium Neutral
    Overall 86
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match
  5. Overall 84
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    48
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  6. #8 · Charlotte Tilbury

    Airbrush Flawless Foundation

    7 Warm
    Overall 83
    $52SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    57
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    18 Light Medium Neutral
    Overall 84
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than neutral undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: neutral olive

    High confidence· Digital match

    View match
  8. #10 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    19 Light Medium Warm
    Overall 83
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: warm golden

    High confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    190 Beige Sand
    Overall 82
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No blurring effect claimed · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  10. #12 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F8.5NW
    Overall 83
    $14Ulta BeautyUlta Beauty(product price)$25 less (64%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium or tan skin tones with a warm pink undertone

    Medium confidence· Digital match

    View match
  11. #13 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Overall 82
    $54Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly cooler undertoneBuildable rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    73
    Skin suitability
    84

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than full coverage · Does not claim colour stability

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW35 (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC20

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $30

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5N

    • Very close colour
    • Light medium · Neutral undertone

    $31

  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    11 Tan

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 11 Tan

    • Very close colour
    • Light · Neutral undertone

    $36

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    7.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 7.5 Medium

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $36

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Looks identical
    • Light · Warm · golden undertone

    $12

  5. Rare Beauty Liquid Touch Brightening Concealer

    260N

    Rare Beauty Liquid Touch Brightening Concealer, shade 260N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $24

  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Beige

    • Close colour
    • Light · Neutral undertone

    $8

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Light Medium, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW35. Every attribute compared, with its share of the score.

ComparedYour shadeNW35Closest shade matchLight MediumScore
Shade match55% of overall96
Colour94#f0b37b#f7b57eVery close colourColour difference 1.6 (0 is identical)
Depth97LightLightSameDepth difference: 1.8
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared40
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 76/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Light Medium.

Same or better

  • Very close colour
  • Same neutral undertone
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Natural finish instead of matte
  • Light rather than full coverage
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapPowder-based vs water-based; silicone moderate vs high

Why the closest overall alternative works

LORAC PRO Soft Focus Longwear Foundation in 05, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW35. Every attribute compared, with its share of the score.

ComparedYour shadeNW35Closest overall alternative05Score
Shade match55% of overall88
Colour95#f0b37b#ecb481Looks identicalColour difference 1.3 (0 is identical)
Depth100LightLightSameDepth difference: 0.1
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To LORAC PRO Soft Focus Longwear Foundation in 05.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone moderate vs high

Where to buy

Closest shade match

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Light Medium

Best price
$41Ulta BeautyUlta Beauty
Costs $2 more

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

LORAC PRO Soft Focus Longwear Foundation 05

Match price
$38Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

35 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.