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Studio Fix Powder Plus Foundation NW35 dupes and alternatives MAC Cosmetics

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Skin type

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Fragrance-free5No drying alcohol7Vegan0Cruelty-free1Oil-free1With SPF0Mineral2

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Only showing matches made for combination skin, with full coverage.

Closest shade match: Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 310

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NW35Change shade
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Full coverage
The match
Maybelline
310
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
92out of 100
Colour
94
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$23.01 less (59%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 5W1 Bronze

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
NW35Change shade
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Full coverage
The match
Estée Lauder
5W1 Bronze
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
89
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$52Ulta BeautyUlta Beauty
Costs $13 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    5W2 Rich Caramel
    Shade match 87
    $52Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed

    Retailer shade note: deep with warm yellow undertones

    Medium confidence· Digital match

    View match
  2. #4 · LORAC

    PRO Soft Focus Longwear Foundation

    05
    Shade match 88
    $38Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Natural Matte Longwear Foundation

    STROMBOLI
    Shade match 86
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    48
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: M3 - Medium with warm undertones, and a yellow tone

    Medium confidence· Digital match

    View match
  4. #6 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    250
    Shade match 83
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: for medium skin with warm peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    16 Panama
    Shade match 90
    $20Ulta BeautyUlta Beauty(product price)$19 less (49%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    67

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: neutral golden-tan

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    190 Beige Sand
    Shade match 84
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No blurring effect claimed · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW35 (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC20

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5N

    • Very close colour
    • Light medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    11 Tan

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 11 Tan

    • Very close colour
    • Light · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    7.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 7.5 Medium

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Looks identical
    • Light · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. Rare Beauty Liquid Touch Brightening Concealer

    260N

    Rare Beauty Liquid Touch Brightening Concealer, shade 260N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Beige

    • Close colour
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 310, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW35. Every attribute compared, with its share of the score.

ComparedYour shadeNW35Closest shade match310Score
Shade match55% of overall92
Colour94#f0b37b#f8b478Very close colourColour difference 1.7 (0 is identical)
Depth98LightLightSameDepth difference: 1.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall48
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 310.

Same or better

  • $23.01 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone moderate vs high
View full match

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 5W1 Bronze, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW35. Every attribute compared, with its share of the score.

ComparedYour shadeNW35Closest overall alternative5W1 BronzeScore
Shade match55% of overall87
Colour93#f0b37b#ecb57cVery close colourColour difference 1.7 (0 is identical)
Depth100LightLightSameDepth difference: 0.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 5W1 Bronze.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • No blurring effect claimed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone moderate vs none
View full match

Where to buy

Closest shade match

Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 310

Match price
$15.99Ulta BeautyUlta Beauty
$23.01 less (59%)

Your shade $39 at Sephora · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 5W1 Bronze

Match price
$52Ulta BeautyUlta Beauty
Costs $13 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

35 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.