Studio Fix Powder Plus Foundation NW40 dupes and alternatives MAC Cosmetics
4.0 (4,686)·Medium light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
80
Finish & visual result
100
Wear & performance
40
Skin suitability
67
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Neutral rather than cool undertone· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
79
Wear & performance
48
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for medium rich neutral skin with a peach hue
The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW40 (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F9.5NC, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW40. Every attribute compared, with its share of the score.
ComparedYour shadeNW40Closest shade matchF9.5NCHow they compareScore
Shade match55% of overall99
Colour60%99#e29e6e#e39f6eLooks identicalColour difference 0.4 (0 is identical)
Overall match 87/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW22, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW40. Every attribute compared, with its share of the score.
ComparedYour shadeNW40Closest overall alternativeNW22How they compareScore
Shade match55% of overall96
Colour60%95#e29e6e#e09a6dLooks identicalColour difference 1.5 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall69
Longevity30%3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type100%67Normal, combination, oilyNormal, oilyBoth marketed for normal/oily skin
Overall match 89/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraSame price
Target
