Studio Fix Powder Plus Foundation NW40 dupes and alternatives MAC Cosmetics
4.0 (4,686)·Medium light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
80
Finish & visual result
93
Wear & performance
51
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
80
Finish & visual result
93
Wear & performance
51
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW40 (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Too Faced Born This Way Soft Matte Foundation in Nude, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW40. Every attribute compared, with its share of the score.
ComparedYour shadeNW40Closest shade matchNudeHow they compareScore
Shade match55% of overall95
Colour60%93#e29e6e#db986aVery close colourColour difference 1.8 (0 is identical)
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared76
Longevity30%3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 87/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 28 Medium Cool, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW40. Every attribute compared, with its share of the score.
ComparedYour shadeNW40Closest overall alternative28 Medium CoolHow they compareScore
Shade match55% of overall95
Colour60%92#e29e6e#dc996eVery close colourColour difference 2.0 (0 is identical)
Overall match 88/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$1 less (3%)
