Studio Fix Powder Plus Foundation NW43 dupes and alternatives MAC Cosmetics
4.0 (4,686)·Medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
89
Finish & visual result
73
Wear & performance
74
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability
$15.99Ulta Beauty(product price)$23.01 less (59%)4.2 (5,524)
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Neutral rather than cool undertone· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
89
Wear & performance
48
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same cool undertone· Same full coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
70
Wear & performance
51
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
83
Finish & visual result
73
Wear & performance
74
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability
The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW43 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 235, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW43. Every attribute compared, with its share of the score.
ComparedYour shadeNW43Closest shade match235How they compareScore
Shade match55% of overall95
Colour60%92#d79061#d28f67Very close colourColour difference 1.9 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.0
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Overall match 77/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
e.l.f. Cosmetics Soft Glam Satin Foundation in 44 Tan Cool, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW43. Every attribute compared, with its share of the score.
ComparedYour shadeNW43Closest overall alternative44 Tan CoolHow they compareScore
Shade match55% of overall94
Colour60%91#d79061#cd8d62Very close colourColour difference 2.1 (0 is identical)
Depth15%96MediumMediumSameDepth difference: 2.6
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Overall match 83/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $7 more
Sephora
