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Studio Fix Powder Plus Foundation NW43 dupes and alternatives MAC Cosmetics

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation 3R50 Cool Cinnamon

The equivalent shade: scored on colour, depth and undertone only.

The match
Make Up For Ever
3R50 Cool Cinnamon
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Full coverage
Shade match
96out of 100
Colour
93
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$45SephoraSephora
Costs $6 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 5C1 Rich Chestnut

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Estée Lauder
5C1 Rich Chestnut
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Full coverage
Overall match
94out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
89
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Best price
$52Ulta BeautyUlta Beauty
Costs $13 more

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    31P Tan
    Shade match 94
    $24SephoraSephora$15 less (38%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Does not claim not settling into linesDoes not claim colour stabilityNot marketed for combination/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    33

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin

    Retailer shade note: tan, pink undertone

    Medium confidence· Digital match

    View match
  2. #4 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    7W1 Deep Spice
    Shade match 75
    $52Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimed

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed

    Retailer shade note: extra deep with warm golden undertones

    Medium confidence· Digital match

    View match
  3. Shade match 94
    $46Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Radiant rather than matte finishDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    79
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim colour stability

    Retailer shade note: toasted beige with rosy undertone for medium to dark skin

    High confidence· Digital match

    View match
  4. #6 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    4W2 Toasty Toffee
    Shade match 75
    $52Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimed

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed

    Retailer shade note: medium tan with warm olive undertones

    High confidence· Digital match

    View match
  5. Shade match 94
    $46Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Radiant rather than matte finishDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    79
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim colour stability

    Retailer shade note: medium beige with rosy undertone for medium skin

    High confidence· Digital match

    View match
  6. #8 · Tarte

    Face Tape Full Coverage Foundation

    42S Tan Sand
    Shade match 74
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC37
    Shade match 84
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    69
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium with neutral golden undertones

    High confidence· Digital match

    View match
  8. Shade match 80
    $14.59TargetTarget$24.41 less (63%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim not settling into linesDoes not claim colour stabilityDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  9. #11 · Jane Iredale

    Beyond Matte Liquid Foundation

    M10
    Shade match 76
    $54Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium to dark w/ gold/peach/brown undertones

    Medium confidence· Digital match

    View match
  10. Shade match 86
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    48
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  11. Shade match 93
    $39SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: tan with red undertones

    Medium confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC42
    Shade match 79
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    69
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium deep with golden undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW43 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW25

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Peanut Butter 6.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Peanut Butter 6.7 Red

    • Very close colour
    • Medium · Cool undertone

    $31

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Caramel

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Caramel

    • Very close colour
    • Medium · Cool · rosy undertone

    $8

  3. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Very close colour
    • Medium · Cool undertone

    $36

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C1

    • Very close colour
    • Medium · Cool undertone

    $34

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12 Tan-Deep

    • Very close colour
    • Medium tan · Cool undertone

    $36

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 3R50 Cool Cinnamon, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW43. Every attribute compared, with its share of the score.

ComparedYour shadeNW43Closest shade match3R50 Cool CinnamonScore
Shade match55% of overall96
Colour93#d79061#da9369Very close colourColour difference 1.7 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.7
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared64
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 92/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 3R50 Cool Cinnamon.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Does not claim colour stability

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone moderate vs high

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 5C1 Rich Chestnut, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW43. Every attribute compared, with its share of the score.

ComparedYour shadeNW43Closest overall alternative5C1 Rich ChestnutScore
Shade match55% of overall93
Colour90#d79061#d6976bVery close colourColour difference 2.3 (0 is identical)
Depth96MediumMediumSameDepth difference: 2.5
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 94/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 5C1 Rich Chestnut.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone moderate vs none

Where to buy

Closest shade match

Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation 3R50 Cool Cinnamon

Best price
$45SephoraSephora
Costs $6 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 5C1 Rich Chestnut

Best price
$52Ulta BeautyUlta Beauty
Costs $13 more

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.