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Studio Fix Powder Plus Foundation NW43 dupes and alternatives MAC Cosmetics

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, vegan, without talc.

  • 22 matches have no vegan claim listed and are not shown.

Closest shade match: e.l.f. Cosmetics Soft Glam Satin Foundation 44 Tan Cool

The equivalent shade: scored on colour, depth and undertone only.

The match
e.l.f. Cosmetics
44 Tan Cool
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
Shade match
94out of 100
Colour
91
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$31 less (79%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 22

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Urban Decay
22
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
85out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
93
Wear (Wear & performance)
58
Skin (Skin suitability)
100
Best price
$40SephoraSephora
Costs $1 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 85
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: medium neutral

    High confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    08: Golden Light
    Shade match 84
    $14Ulta BeautyUlta Beauty(product price)$25 less (64%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    84
    Finish & visual result
    85
    Wear & performance
    73
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim colour stability

    Retailer shade note: light medium with a neutral undertone

    Medium confidence· Digital match

    View match
  3. Shade match 80
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Olive rather than cool undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than cool undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: medium olive

    High confidence· Digital match

    View match
  4. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    32 Medium Deep Neutral
    Shade match 79
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW43 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW25

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Peanut Butter 6.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Peanut Butter 6.7 Red

    • Very close colour
    • Medium · Cool undertone

    $31

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Caramel

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Caramel

    • Very close colour
    • Medium · Cool · rosy undertone

    $8

  3. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Very close colour
    • Medium · Cool undertone

    $36

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C1

    • Very close colour
    • Medium · Cool undertone

    $34

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12 Tan-Deep

    • Very close colour
    • Medium tan · Cool undertone

    $36

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 44 Tan Cool, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW43. Every attribute compared, with its share of the score.

ComparedYour shadeNW43Closest shade match44 Tan CoolScore
Shade match55% of overall94
Colour91#d79061#cd8d62Very close colourColour difference 2.1 (0 is identical)
Depth96MediumMediumSameDepth difference: 2.6
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared78
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 83/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 44 Tan Cool.

Same or better

  • $31 less
  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim colour stability

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone moderate vs high

Why the closest overall alternative works

Urban Decay Face Bond Self Setting Waterproof Foundation in 22, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW43. Every attribute compared, with its share of the score.

ComparedYour shadeNW43Closest overall alternative22Score
Shade match55% of overall88
Colour96#d79061#d79362Looks identicalColour difference 1.3 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.1
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall58
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 88/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 22.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone moderate vs high

Where to buy

Closest shade match

e.l.f. Cosmetics Soft Glam Satin Foundation 44 Tan Cool

Match price
$8Ulta BeautyUlta Beauty
$31 less (79%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Urban Decay Face Bond Self Setting Waterproof Foundation 22

Best price
$40SephoraSephora
Costs $1 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.