Beautler.Your beauty butler

Studio Fix Powder Plus Foundation NW44 dupes and alternatives MAC Cosmetics

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid0
  • Cream0
  • Stick0
  • Powder2
  • Cushion0
  • Serum0
  • Balm0
  • Gel0

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral2

Avoid an ingredient

Sort

2 of 30

Only showing matches with full coverage, without talc or silicones.

  • 1 match has no coverage listed and is not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 7W1 Deep Spice

The equivalent shade and the most similar foundation overall.

Your shade
MAC Cosmetics
NW44Change shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Full coverage
The match
Estée Lauder
7W1 Deep Spice
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
89
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Shade match
86out of 100
Colour
92
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$52Ulta BeautyUlta Beauty
Costs $13 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    5N2 Amber Honey
    Shade match 40
    $52Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Described as deep, yours as rich deepNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Described as deep, yours as rich deep · No blurring effect claimed

    Retailer shade note: deep with neutral subtle golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW44 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N12

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N12

    • Nearest in this range
    • Light · Neutral undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Close colour
    • Medium · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Very close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Close colour
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. CoverGirl TruBlend Undercover Concealer

    Golden Amber

    CoverGirl TruBlend Undercover Concealer, shade Golden Amber

    • Close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 7W1 Deep Spice, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW44. Every attribute compared, with its share of the score.

ComparedYour shadeNW44Closest match7W1 Deep SpiceScore
Shade match55% of overall86
Colour92#d58d5d#d18b62Very close colourColour difference 2.0 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.2
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 7W1 Deep Spice.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • No blurring effect claimed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, moderate siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone moderate vs none
View full match

Where to buy 7W1 Deep Spice

Match price
$52Ulta BeautyUlta Beauty
Costs $13 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.