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Studio Fix Powder Plus Foundation NW44 dupes and alternatives MAC Cosmetics

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form, without talc.

  • 6 matches have no formulation listed and are not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Tan

The equivalent shade: scored on colour, depth and undertone only.

The match
IT Cosmetics
Tan
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Full coverage
Shade match
94out of 100
Colour
91
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 31 Medium Deep Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Rare Beauty
31 Medium Deep Neutral
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
82
Wear (Wear & performance)
70
Skin (Skin suitability)
90
Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    32 Medium Deep Neutral
    Shade match 93
    $38SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  2. #4 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 26.5
    Shade match 89
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    34 Medium Deep Warm
    Shade match 84
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  4. #6 · Maybelline

    Fit Me Matte + Poreless Foundation

    Warm Sun 334
    Shade match 87
    $11.99Ulta BeautyUlta Beauty(product price)$27.01 less (69%)

    Matches: Very close colourSame matte finishBoth claim 12-hour wear

    Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    74
    Wear & performance
    74
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $49Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Near-identical swatch colourBoth claim 12-hour wearBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishLight rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    40
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  6. Shade match 86
    $49Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourBoth claim 12-hour wearBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishLight rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    40
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  7. #9 · Jane Iredale

    Beyond Matte Liquid Foundation

    M10
    Shade match 40
    $54Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Described as medium tan, yours as rich deepSlightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Slightly warmer undertone · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium to dark w/ gold/peach/brown undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW44 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N12

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N12

    • Nearest in this range
    • Light · Neutral undertone

    $30

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Close colour
    • Medium · Neutral undertone

    $12

  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Very close colour
    • Medium

    $15.99

  3. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Close colour
    • Medium · Neutral undertone

    $16.99

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

  6. CoverGirl TruBlend Undercover Concealer

    Golden Amber

    CoverGirl TruBlend Undercover Concealer, shade Golden Amber

    • Close colour
    • Medium · Warm · golden undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Tan, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW44. Every attribute compared, with its share of the score.

ComparedYour shadeNW44Closest shade matchTanScore
Shade match55% of overall94
Colour91#d58d5d#d28751Very close colourColour difference 2.2 (0 is identical)
Depth96MediumMedium tanCloseDepth difference: 2.7
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 81/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Tan.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Adds SPF 50

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapPowder-based vs water-based; silicone moderate vs high

Why the closest overall alternative works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 31 Medium Deep Neutral, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW44. Every attribute compared, with its share of the score.

ComparedYour shadeNW44Closest overall alternative31 Medium Deep NeutralScore
Shade match55% of overall93
Colour90#d58d5d#d08659Very close colourColour difference 2.2 (0 is identical)
Depth94MediumMedium tanCloseDepth difference: 3.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall70
Longevity8012-hour wear8-hour wearClose8-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 31 Medium Deep Neutral.

Same or better

  • $1 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 8-hour wear
  • Claims transfer resistance
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone moderate vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Tan

Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Rare Beauty True to Myself Natural Matte Longwear Foundation 31 Medium Deep Neutral

Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.