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Studio Fix Powder Plus Foundation NW50 dupes and alternatives MAC Cosmetics

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form, with no drying alcohol.

  • 8 matches have no formulation listed and are not shown.
  • 5 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Tarte CC color-correcting tinted serum Rich

The equivalent shade and the most similar foundation overall.

The match
Tarte
Rich
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
80out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
66
Wear (Wear & performance)
66
Skin (Skin suitability)
60
Shade match
93out of 100
Colour
88
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · ILIA

    True Skin Serum Foundation

    Martinique SF11
    Shade match 91
    $56SephoraSephoraCosts $17 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    63
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin

    Retailer shade note: very deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $44SephoraSephoraCosts $5 more

    Matches: Very close colourSame neutral undertoneClaims transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    55
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  3. #4 · Tarte

    Face Tape Full Coverage Foundation

    53H Deep Honey
    Shade match 40
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Described as deep, yours as rich deepSlightly warmer undertoneDoes not claim colour stability

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as deep, yours as rich deep · Slightly warmer undertone · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  4. #5 · Tarte

    Face Tape Full Coverage Foundation

    53S Deep Sand
    Shade match 40
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Described as deep, yours as rich deepSlightly warmer undertoneDoes not claim colour stability

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as deep, yours as rich deep · Slightly warmer undertone · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: deep skin with warm, golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  5. #6 · Tarte

    Face Tape Full Coverage Foundation

    53N Deep Neutral
    Shade match 40
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Described as deep, yours as rich deepSlightly cooler undertoneDoes not claim colour stability

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as deep, yours as rich deep · Slightly cooler undertone · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  6. #7 · Tarte

    Face Tape Full Coverage Foundation

    53G Deep Golden
    Shade match 40
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Described as deep, yours as rich deepOlive rather than neutral undertoneDoes not claim colour stability

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as deep, yours as rich deep · Olive rather than neutral undertone · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: deep skin with very warm, golden or olive undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  7. #8 · NARS

    Natural Matte Longwear Foundation

    ALEXANDRIA
    Shade match 40
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Described as medium tan, yours as rich deepDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    48
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  8. #9 · KimChi Chic Beauty

    A Really Good Foundation

    126MD
    Shade match 40
    $29Ulta BeautyUlta Beauty(product price)$10 less (26%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Described as tan, yours as rich deepNatural matte rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    79
    Wear & performance
    78
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Described as tan, yours as rich deep · Natural matte rather than matte finish · No blurring effect claimed · Does not claim colour stability

    Retailer shade note: Tan with Cool Neutral Undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as rich deep

    View match
  9. Shade match 40
    $69Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Described as medium tan, yours as rich deepSlightly cooler undertoneBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Slightly cooler undertone · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: medium-deep shade, rosy undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW50 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC58

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC58

    • Nearest in this range
    • Deep · Neutral undertone

    $30

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Caramel

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Caramel

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Cocoa

    • Close colour
    • Deep tan · Neutral undertone

    $8

  4. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Very close colour
    • Deep tan

    $10.99

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Close colour
    • Deep tan · Neutral undertone

    $38

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Close colour
    • Tan · Warm · golden undertone

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte CC color-correcting tinted serum in Rich, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW50. Every attribute compared, with its share of the score.

ComparedYour shadeNW50Closest matchRichScore
Shade match55% of overall93
Colour88#a76a46#a2674aVery close colourColour difference 2.5 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.9
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared66
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared66
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 80/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte CC color-correcting tinted serum in Rich.

Same or better

  • Very close colour
  • Same neutral undertone
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for oily skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone moderate vs high

Where to buy Rich

Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.