Studio Radiance Serum Powered Foundation NC10 dupes and alternatives MAC Cosmetics
4.3 (1,197)·Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
73
Wear & performance
65
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
$42Ulta Beauty(product price)$4 less (9%)4.2 (481)
Matches: Very close colour· Same radiant finish· Claims a skin-like finish
Differences: Slightly warmer undertone· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
82
Wear & performance
72
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance
Matches: Very close colour· Both claim a blurring effect· Both claim transfer resistance
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
75
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: very fair with warm undertones
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Matte rather than radiant finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
54
Wear & performance
79
Skin suitability
80
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: very fair with neutral undertones
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Slightly lighter· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
92
Finish & visual result
73
Wear & performance
65
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: very fair with neutral undertones
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
67
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: Very light with neutral undertones
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
94
Finish & visual result
73
Wear & performance
51
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/oily/sensitive skin
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
73
Wear & performance
49
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: very fair, warm-neutral undertones
Matches: Very close colour· Both claim a blurring effect· Both claim 16-hour wear
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
65
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: very fair with warm golden undertones
$13.99Ulta Beauty(product price)$32.01 less (70%)4.3 (33,167)
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
58
Wear & performance
40
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Both claim a blurring effect· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
73
Wear & performance
65
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: very fair warm skin with subtle peach undertones
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
73
Wear & performance
49
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: very fair, warm-neutral undertones
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
67
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: Very light with neutral peach undertones
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
58
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains drying alcohol
The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NC10 (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
e.l.f. Cosmetics Soft Glam Satin Foundation in 13 Fair Neutral, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NC10. Every attribute compared, with its share of the score.
ComparedYour shadeNC10Closest match13 Fair NeutralHow they compareScore
Shade match55% of overall99
Colour60%98#e5c9ae#e6c9acLooks identicalColour difference 0.7 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.1
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Overall match 85/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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