Beautler.Your beauty butler

Studio Radiance Serum Powered Foundation NC40 dupes and alternatives MAC Cosmetics

Medium tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, with a radiant finish, without talc, silicones or alcohol denat.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation 15 Golden Neutral

The equivalent shade and the most similar foundation overall.

The match
Patrick Ta
15 Golden Neutral
Depth and undertone: Medium · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
80out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
82
Wear (Wear & performance)
54
Skin (Skin suitability)
60
Shade match
88out of 100
Colour
95
Depth
98
Undertone
65
High confidence· Digital matchWhy it matches
Best price
$58SephoraSephora
Costs $12 more

Your shade $46 at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NC40 (Medium tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Looks identical
    • Medium · Warm undertone

    $36

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Very close colour
    • Medium tan · Warm · golden undertone

    $22

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    17W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 17W

    • Very close colour
    • Medium tan · Warm undertone

    $30

  4. Rare Beauty Liquid Touch Brightening Concealer

    400W

    Rare Beauty Liquid Touch Brightening Concealer, shade 400W

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $24

  5. Clinique Even Better All-Over Concealer + Eraser

    WN 100 Deep Honey

    Clinique Even Better All-Over Concealer + Eraser, shade WN 100 Deep Honey

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $22

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Very close colour
    • Medium tan · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation in 15 Golden Neutral, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NC40. Every attribute compared, with its share of the score.

ComparedYour shadeNC40Closest match15 Golden NeutralScore
Shade match55% of overall88
Colour95#c58c5c#c48f63Looks identicalColour difference 1.4 (0 is identical)
Depth98Medium tanMediumCloseDepth difference: 1.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared54
Longevity8012-hour wear8-hour wearClose8-hour wear claimed against 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 80/100Shade match 88/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation in 15 Golden Neutral.

Same or better

  • Near-identical swatch colour
  • Same radiant finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 8-hour wear

Different

  • Neutral rather than warm undertone
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none

Where to buy 15 Golden Neutral

Best price
$58SephoraSephora
Costs $12 more

Your shade $46 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.