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Studio Radiance Serum Powered Foundation NC44 dupes and alternatives MAC Cosmetics

Tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Medium 15W

The equivalent shade: scored on colour, depth and undertone only.

The match
Drunk Elephant
Medium 15W
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
$4 less (9%)

Your shade $46 at Ulta Beauty

Closest overall alternative: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y12

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Natasha Denona
Y12
Depth and undertone: Tan · Warm · yellow
Finish and coverage: Radiant · Medium coverage
Overall match
88out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
93
Wear (Wear & performance)
65
Skin (Skin suitability)
60
Match price
$52Ulta BeautyUlta Beauty
Costs $6 more

Your shade $46 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $56Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: medium dark with warm gold undertones

    High confidence· Digital match

    View match
  2. #4 · Armani Beauty

    Luminous Silk Foundation

    6.8
    Shade match 95
    $69SephoraSephoraCosts $23 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    77
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium tan, warm golden

    High confidence· Digital match

    View match
  3. #5 · Armani Beauty

    Luminous Silk Foundation

    9.1
    Shade match 94
    $69SephoraSephoraCosts $23 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    77
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: tan, warm peach

    High confidence· Digital match

    View match
  4. #6 · L.A. Girl

    Pro Coverage Liquid Foundation

    Beige
    Shade match 91
    $10Ulta BeautyUlta Beauty$36 less (78%)

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    80

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $56Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Olive rather than warm undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: medium with warm olive undertones

    Medium confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    40 Tan Warm
    Shade match 95
    $8Ulta BeautyUlta Beauty(product price)$38 less (83%)

    Matches: Very close colourSame warm undertoneBoth claim not settling into lines

    Differences: Natural rather than radiant finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Face Tape Full Coverage Foundation

    49G Tan-Deep Golden
    Shade match 89
    $42SephoraSephora$4 less (9%)

    Matches: Near-identical swatch colourSame full coverageBoth claim a blurring effect

    Differences: Olive rather than warm undertoneMatte rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than radiant finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: tan to deep skin with very warm, golden or olive undertones

    High confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    45 Tan Warm
    Shade match 94
    $8Ulta BeautyUlta Beauty(product price)$38 less (83%)

    Matches: Very close colourSame warm undertoneBoth claim not settling into lines

    Differences: Natural rather than radiant finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  9. Shade match 96
    $53SephoraSephoraCosts $7 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishNot marketed for combination/dry skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    57
    Wear & performance
    77
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Golden Undertones

    High confidence· Digital match

    View match
  10. #12 · NARS

    Natural Radiant Longwear Foundation

    Alexandria
    Shade match 89
    $55SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame full coverageBoth claim 16-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    7W
    Shade match 95
    $35Ulta BeautyUlta Beauty$11 less (24%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishLight rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    55
    Wear & performance
    86
    Skin suitability
    40

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than full coverage · Does not claim transfer resistance · Not marketed for dry/oily/sensitive skin

    Retailer shade note: tan with warm golden undertones

    High confidence· Digital match

    View match
  12. #14 · CoverGirl

    Clean Fresh Skin Milk Foundation

    610 Rich/Deep
    Shade match 91
    $10.49TargetTarget$35.51 less (77%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    66
    Wear & performance
    65
    Skin suitability
    80

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  13. #15 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 21
    Shade match 85
    $69SephoraSephoraCosts $23 more

    Matches: Very close colourSame radiant finishBoth claim a blurring effect

    Differences: Olive rather than warm undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with neutral olive undertones

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NC44 (Tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Looks identical
    • Tan · Warm · golden undertone

    $22

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5W

    • Looks identical
    • Tan · Warm · golden undertone

    $38

  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    460 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 460 Suede W

    • Very close colour
    • Tan · Warm · golden undertone

    $32

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Flax 8

    • Looks identical
    • Tan · Olive · warm olive undertone

    $39

  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4W

    • Very close colour
    • Tan · Warm · yellow undertone

    $31

  6. Clinique Even Better All-Over Concealer + Eraser

    WN 118 Amber

    Clinique Even Better All-Over Concealer + Eraser, shade WN 118 Amber

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Medium 15W, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NC44. Every attribute compared, with its share of the score.

ComparedYour shadeNC44Closest shade matchMedium 15WScore
Shade match55% of overall97
Colour95#b77b4a#ba7949Looks identicalColour difference 1.4 (0 is identical)
Depth100TanTanSameDepth difference: 0.2
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 83/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Medium 15W.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same full coverage
  • Claims a skin-like finish
  • Both claim 12-hour wear
  • Both claim transfer resistance

Different

  • Natural finish instead of radiant
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y12, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NC44. Every attribute compared, with its share of the score.

ComparedYour shadeNC44Closest overall alternativeY12Score
Shade match55% of overall95
Colour91#b77b4a#b67c44Very close colourColour difference 2.1 (0 is identical)
Depth100TanTanSameDepth difference: 0.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity7012-hour wear18-hour wearSome difference18-hour wear claimed against 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 88/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y12.

Same or better

  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim not settling into lines

Different

  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Medium 15W

Best price
$42SephoraSephora
$4 less (9%)

Your shade $46 at Ulta Beauty

Closest overall alternative

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y12

Match price
$52Ulta BeautyUlta Beauty
Costs $6 more

Your shade $46 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.