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Studio Radiance Serum Powered Foundation NC44 dupes and alternatives MAC Cosmetics

Tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free13No drying alcohol16Vegan5Cruelty-free10Oil-free2With SPF5Mineral1

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22 of 32

Only showing matches made for dry skin, without talc.

Closest shade matchClosest overall alternative: Tarte Babassu Foundcealer Dewy Foundation SPF 20 49H Tan-Deep Honey

The equivalent shade and the most similar foundation overall.

Your shade
MAC Cosmetics
NC44Change shade
Depth and undertone: Tan · Warm · golden
Finish and coverage: Radiant · Full coverage
The match
Tarte
49H Tan-Deep Honey
Depth and undertone: Tan · Warm · peach
Finish and coverage: Radiant · Buildable coverage
Overall match
92out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
81
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$4 less (9%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    Y12
    Shade match 95
    $52Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    93
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: dark yellow

    Medium confidence· Digital match

    View match
  2. #3 · LYS Beauty

    Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    DG3
    Shade match 97
    $28SephoraSephora$18 less (39%)

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for normal/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/sensitive skin

    Retailer shade note: golden caramel - brown skin with golden undertones

    High confidence· Digital match

    View match
  3. #4 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    50 Medium Dark
    Shade match 95
    $56Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: medium dark with warm gold undertones

    High confidence· Digital match

    View match
  4. #5 · Bobbi Brown

    Vitamin Enriched Skin Tinted Moisturizer SPF 15

    Deep 1
    Shade match 94
    $49Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    66
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Light rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: deep golden

    Medium confidence· Digital match

    View match
  5. #6 · Armani Beauty

    Luminous Silk Foundation

    6.8
    Shade match 95
    $69SephoraSephoraCosts $23 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    77
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium tan, warm golden

    High confidence· Digital match

    View match
  6. #7 · Armani Beauty

    Luminous Silk Foundation

    9.1
    Shade match 94
    $69SephoraSephoraCosts $23 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    77
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: tan, warm peach

    High confidence· Digital match

    View match
  7. #8 · Dior

    Forever Skin Glow Foundation

    5W Warm
    Shade match 96
    $60SephoraSephoraCosts $14 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Buildable rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    38
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match
  8. #9 · L.A. Girl

    Pro Coverage Liquid Foundation

    Beige
    Shade match 91
    $10Ulta BeautyUlta Beauty$36 less (78%)

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    80

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  9. #10 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Medium 15W
    Shade match 97
    $42SephoraSephora$4 less (9%)

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: Medium with Warm Undertones

    Medium confidence· Digital match

    View match
  10. #11 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    48 Medium
    Shade match 89
    $56Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Olive rather than warm undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: medium with warm olive undertones

    Medium confidence· Digital match

    View match
  11. #12 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    40 Tan Warm
    Shade match 95
    $8Ulta BeautyUlta Beauty(product price)$38 less (83%)

    Matches: Very close colourSame warm undertoneBoth claim not settling into lines

    Differences: Natural rather than radiant finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  12. #13 · Juvia's Place

    I am Magic Natural Radiance Foundation

    515 Bombay
    Shade match 91
    $24Ulta BeautyUlta Beauty(product price)$22 less (48%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  13. #14 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Tan
    Shade match 94
    $17.99Ulta BeautyUlta Beauty$28.01 less (61%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    66
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: 7 tan

    Medium confidence· Digital match

    View match
  14. #15 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    45 Tan Warm
    Shade match 94
    $8Ulta BeautyUlta Beauty(product price)$38 less (83%)

    Matches: Very close colourSame warm undertoneBoth claim not settling into lines

    Differences: Natural rather than radiant finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  15. #16 · Juvia's Place

    I am Magic Natural Radiance Foundation

    520 Tangier
    Shade match 90
    $24Ulta BeautyUlta Beauty(product price)$22 less (48%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  16. #17 · Youngblood

    BeyondBlur Skin Perfecting Foundation

    TW4
    Shade match 91
    $58Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Olive rather than warm undertoneNatural matte rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    71
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Olive rather than warm undertone · Natural matte rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: rich tan with golden olive undertones

    Medium confidence· Digital match

    View match
  17. #18 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    35N Toffee
    Shade match 94
    $24Ulta BeautyUlta Beauty(product price)$22 less (48%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: medium-deep with yellow undertones

    Medium confidence· Digital match

    View match
  18. #19 · NARS

    Natural Radiant Longwear Foundation

    Alexandria
    Shade match 89
    $55SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame full coverageBoth claim 16-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  19. #20 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Tan Warm
    Shade match 93
    $16Ulta BeautyUlta Beauty(product price)$30 less (65%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  20. #21 · CoverGirl

    Clean Fresh Skin Milk Foundation

    610 Rich/Deep
    Shade match 91
    $10.49TargetTarget$35.51 less (77%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    66
    Wear & performance
    65
    Skin suitability
    80

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  21. #22 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 21
    Shade match 85
    $69SephoraSephoraCosts $23 more

    Matches: Very close colourSame radiant finishBoth claim a blurring effect

    Differences: Olive rather than warm undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with neutral olive undertones

    Medium confidence· Digital match

    View match

Showing 12 of 21 matches

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NC44 (Tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Looks identical
    • Tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5W

    • Looks identical
    • Tan · Warm · golden undertone

    $38

    SephoraView at Sephora
  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    460 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 460 Suede W

    • Very close colour
    • Tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Flax 8

    • Looks identical
    • Tan · Olive · warm olive undertone

    $39

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4W

    • Very close colour
    • Tan · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. Clinique Even Better All-Over Concealer + Eraser

    WN 118 Amber

    Clinique Even Better All-Over Concealer + Eraser, shade WN 118 Amber

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 49H Tan-Deep Honey, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NC44. Every attribute compared, with its share of the score.

ComparedYour shadeNC44Closest match49H Tan-Deep HoneyScore
Shade match55% of overall98
Colour97#b77b4a#b87946Looks identicalColour difference 0.8 (0 is identical)
Depth99TanTanSameDepth difference: 0.6
Retailer descriptionNot statedDeep tanNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared86
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 92/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 49H Tan-Deep Honey.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same radiant finish
  • Buildable rather than full coverage
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 20

Different

  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 49H Tan-Deep Honey

Match price
$42Ulta BeautyUlta Beauty
$4 less (9%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.