Studio Radiance Serum Powered Foundation NW10 dupes and alternatives MAC Cosmetics
4.3 (1,197)·Light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$14Ulta Beauty(product price)$32 less (70%)4.1 (33)
Matches: Very close colour· Same cool undertone· Same radiant finish
Differences: Light rather than full coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
95
Finish & visual result
61
Wear & performance
51
Skin suitability
100
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
$8.74$12.49Ulta Beauty$37.26 less (81%)4.1 (11,038)
Matches: Very close colour· Same radiant finish· Both claim not settling into lines
Differences: Light rather than full coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
88
Finish & visual result
66
Wear & performance
65
Skin suitability
80
Very close colour · Radiant · Light coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW10 (Light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint in 140 P, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW10. Every attribute compared, with its share of the score.
ComparedYour shadeNW10Closest match140 PHow they compareScore
Shade match55% of overall96
Colour60%95#dfbb9f#e4be9eVery close colourColour difference 1.5 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.7
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Overall match 85/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$32 less (70%)
