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Studio Radiance Serum Powered Foundation NW10 dupes and alternatives MAC Cosmetics

Light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free4No drying alcohol3Vegan1Cruelty-free1Oil-free1With SPF2Mineral0

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Only showing matches with full coverage, in liquid form, without talc.

  • 1 match has no coverage listed and is not shown.
  • 7 matches have no formulation listed and are not shown.

Closest shade match: Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 CN 28 Ivory

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NW10Change shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Radiant · Full coverage
The match
Clinique
CN 28 Ivory
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $3 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Dermablend Flawless Creator Liquid Foundation Drops 10N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
NW10Change shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Radiant · Full coverage
The match
Dermablend
10N
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Full coverage
Overall match
86out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
70
Wear (Wear & performance)
79
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$43Ulta BeautyUlta Beauty
$3 less (7%)

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    1.5F
    Shade match 94
    $47SephoraSephoraCosts $1 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC10
    Shade match 89
    $39SephoraSephora$7 less (15%)

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    72
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · No blurring effect claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW10 (Light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    11.5 Light Beige

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 11.5 Light Beige

    • Very close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW10

    • Very close colour
    • Light · Cool · pink undertone

    $30

    SephoraView at Sephora
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Yogurt Drops 1.5 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Yogurt Drops 1.5 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    1CR Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1CR Cool Rosy

    • Very close colour
    • Light medium · Cool · pink undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Rose

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Rose

    • Close colour
    • Light · Cool · pink undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Crème 1.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Crème 1.5

    • Close colour
    • Light · Cool · pink undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in CN 28 Ivory, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW10. Every attribute compared, with its share of the score.

ComparedYour shadeNW10Closest shade matchCN 28 IvoryScore
Shade match55% of overall97
Colour95#dfbb9f#e2bea5Looks identicalColour difference 1.4 (0 is identical)
Depth97LightLightSameDepth difference: 1.6
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall39
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 75/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in CN 28 Ivory.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same full coverage
  • Claims colour stability
  • Adds SPF 25

Different

  • Matte finish instead of radiant
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

16 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Dermablend Flawless Creator Liquid Foundation Drops in 10N, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW10. Every attribute compared, with its share of the score.

ComparedYour shadeNW10Closest overall alternative10NScore
Shade match55% of overall94
Colour92#dfbb9f#d6b59aVery close colourColour difference 1.9 (0 is identical)
Depth93LightLight mediumCloseDepth difference: 3.5
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared79
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 86/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dermablend Flawless Creator Liquid Foundation Drops in 10N.

Same or better

  • $3 less
  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Both claim 16-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 CN 28 Ivory

Best price
$49SephoraSephora
Costs $3 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Dermablend Flawless Creator Liquid Foundation Drops 10N

Best price
$43Ulta BeautyUlta Beauty
$3 less (7%)

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.