Beautler.Your beauty butler

Studio Radiance Serum Powered Foundation NW10 dupes and alternatives MAC Cosmetics

Light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free13No drying alcohol11Vegan7Cruelty-free7Oil-free0With SPF2Mineral1

Avoid an ingredient

Sort

16 of 30

Only showing matches made for sensitive skin, without talc.

  • 1 match has no skin type listed and is not shown.

Closest shade match: Ulta Beauty Collection Moisturizing Complexion Stick Fair Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NW10Change shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Radiant · Full coverage
The match
Ulta Beauty Collection
Fair Cool
Depth and undertone: Light · Cool
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$30 less (65%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Rabanne Fresh Touch 24H Radiant Foundation 10C

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
NW10Change shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Radiant · Full coverage
The match
Rabanne
10C
Depth and undertone: Light · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
89out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
82
Wear (Wear & performance)
72
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
$4 less (9%)

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Dermablend

    Flawless Creator Liquid Foundation Drops

    10N
    Shade match 94
    $43Ulta BeautyUlta Beauty$3 less (7%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: fair skin with cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · Rabanne

    Fresh Touch 24H Radiant Foundation

    10N
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)$4 less (9%)

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: fair with neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    1.5F
    Shade match 94
    $47SephoraSephoraCosts $1 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    435 Rose Vanilla
    Shade match 95
    $18.99Ulta BeautyUlta Beauty(product price)$27.01 less (59%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · Revolution Beauty

    Superdewy Cushion Foundation

    Light Cool
    Shade match 95
    $14Ulta BeautyUlta Beauty(product price)$32 less (70%)

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: Light rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    61
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. #8 · ILIA

    True Skin Serum Foundation

    Formentera SF1
    Shade match 97
    $56SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: very light with cool undertones

    Medium confidence· Digital match

    View match
  7. #9 · Youngblood

    Loose Mineral Foundation

    Cool Beige
    Shade match 98
    $50Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a lightweight feel

    Differences: Buildable rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    20

    Looks identical · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: fair shade, cool undertone

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    130 Medium Cool
    Shade match 95
    $18.99Ulta BeautyUlta Beauty(product price)$27.01 less (59%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    42
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #11 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light Neutral
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$30 less (65%)

    Matches: Very close colourBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #12 · Hourglass

    Ambient Soft Glow Foundation

    3.5
    Shade match 77
    $60SephoraSephoraCosts $14 more

    Matches: Very close colourBoth claim a blurring effectBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 05
    Shade match 89
    $46.90Ulta BeautyUlta Beauty(product price)Costs $0.90 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Matte rather than radiant finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    54
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  12. #14 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Fair Ivory LN2
    Shade match 87
    $38Ulta BeautyUlta Beauty$8 less (17%)

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 14
    Shade match 87
    $46.90Ulta BeautyUlta Beauty(product price)Costs $0.90 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Matte rather than radiant finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    54
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #16 · LORAC

    PRO Soft Focus Longwear Foundation

    03
    Shade match 82
    $38Ulta BeautyUlta Beauty(product price)$8 less (17%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneMatte rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: fair with warm-neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW10 (Light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    11.5 Light Beige

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 11.5 Light Beige

    • Very close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW10

    • Very close colour
    • Light · Cool · pink undertone

    $30

    SephoraView at Sephora
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Yogurt Drops 1.5 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Yogurt Drops 1.5 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    1CR Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1CR Cool Rosy

    • Very close colour
    • Light medium · Cool · pink undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Rose

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Rose

    • Close colour
    • Light · Cool · pink undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Crème 1.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Crème 1.5

    • Close colour
    • Light · Cool · pink undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Moisturizing Complexion Stick in Fair Cool, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW10. Every attribute compared, with its share of the score.

ComparedYour shadeNW10Closest shade matchFair CoolScore
Shade match55% of overall99
Colour99#dfbb9f#dfba9eLooks identicalColour difference 0.4 (0 is identical)
Depth99LightLightSameDepth difference: 0.4
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Fair Cool.

Same or better

  • $30 less
  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage
  • Both claim a blurring effect

Different

  • Natural finish instead of radiant
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Rabanne Fresh Touch 24H Radiant Foundation in 10C, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW10. Every attribute compared, with its share of the score.

ComparedYour shadeNW10Closest overall alternative10CScore
Shade match55% of overall96
Colour93#dfbb9f#e4ba9cVery close colourColour difference 1.7 (0 is identical)
Depth100LightLightSameDepth difference: 0.2
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared72
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rabanne Fresh Touch 24H Radiant Foundation in 10C.

Same or better

  • $4 less
  • Very close colour
  • Same cool undertone
  • Same radiant finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconehigh silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high
View full match

Where to buy

Closest shade match

Ulta Beauty Collection Moisturizing Complexion Stick Fair Cool

Match price
$16Ulta BeautyUlta Beauty
$30 less (65%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Rabanne Fresh Touch 24H Radiant Foundation 10C

Best price
$42Ulta BeautyUlta Beauty
$4 less (9%)

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.