Studio Radiance Serum Powered Foundation NW13 dupes and alternatives MAC Cosmetics
Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
Finish
- Matte1
- Natural0
- Radiant0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance0
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches made for combination skin, with full coverage, in liquid form.
- 8 matches have no formulation listed and are not shown.
- 1 match has no skin type listed and is not shown.
Closest shade matchClosest overall alternative: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 275C
The equivalent shade and the most similar foundation overall.
NW13Change shade

- Overall match
- 78out of 100
- Shade (Shade match)
- 96
- Finish (Finish & visual result)
- 50
- Wear (Wear & performance)
- 63
- Skin (Skin suitability)
- 60
- Shade match
- 96out of 100
- Colour
- 94
- Depth
- 99
- Undertone
- 100
Your shade $46 at Ulta Beauty
Where to buy 275C
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW13 (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

25.0 Medium Natural
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural
- Looks identical
- Light medium · Neutral undertone
$30

2
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 2
- Very close colour
- Light medium · Neutral undertone
$42

1.5 Neutral
Dior Forever Skin Correct Full-Coverage Concealer, shade 1.5 Neutral
- Very close colour
- Light · Neutral undertone
$42

NW13
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW13
- Very close colour
- Light · Neutral undertone
$30
Beige
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Beige
- Looks identical
- Light medium
$12
365 Cashew
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 365 Cashew
- Looks identical
- Light medium
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 275C, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW13. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 275C.
Same or better
- Very close colour
- Same neutral undertone
- Same full coverage
- Both claim transfer resistance
- Both claim a lightweight feel
Different
- Matte finish instead of radiant
- No blurring effect claimed
- Does not claim not settling into lines
- Not marketed for dry/sensitive skin
- Fragrance is listed in the formula
Ingredients (information only, not scored)
10 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Where to buy 275C
Your shade $46 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.