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Studio Radiance Serum Powered Foundation NW25 dupes and alternatives MAC Cosmetics

Medium light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Dior Forever Hydra Nude Foundation 3CR Cool Rosy

The equivalent shade: scored on colour, depth and undertone only.

The match
Dior
3CR Cool Rosy
Depth and undertone: Medium light · Cool · pink
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$60Ulta BeautyUlta Beauty
Costs $14 more

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 34 Light Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Jane Iredale
34 Light Medium
Depth and undertone: Medium light · Cool · pink
Finish and coverage: Radiant · Buildable coverage
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
82
Wear (Wear & performance)
58
Skin (Skin suitability)
100
Match price
$56Ulta BeautyUlta Beauty
Costs $10 more

Your shade $46 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Cool
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)$4 less (9%)

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: medium beige with neutral to rosy undertone for medium skin

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Face Tape Full Coverage Foundation

    37N Medium-Tan Neutral
    Shade match 94
    $42SephoraSephora$4 less (9%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than radiant finishNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Iced Frappe 305C
    Shade match 97
    $37SephoraSephora$9 less (20%)

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: Medium skin with cool undertones

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $54SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    79
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium with neutral undertones

    High confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    34 Medium Cool
    Shade match 96
    $8Ulta BeautyUlta Beauty(product price)$38 less (83%)

    Matches: Very close colourSame cool undertoneBoth claim not settling into lines

    Differences: Natural rather than radiant finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  6. Shade match 96
    $48SephoraSephoraCosts $2 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for light medium skintones with cool rosy undertones

    High confidence· Digital match

    View match
  7. #9 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    36 Light Medium
    Shade match 87
    $56Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 87
    $56Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Cool
    Shade match 95
    $16Ulta BeautyUlta Beauty(product price)$30 less (65%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. Shade match 93
    $38SephoraSephora$8 less (17%)

    Matches: Near-identical swatch colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Olive rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: medium (cool olive)

    Medium confidence· Digital match

    View match
  11. #13 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Medium 13N
    Shade match 92
    $42SephoraSephora$4 less (9%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same full coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: Medium with Cool Neutral Undertones

    High confidence· Digital match

    View match
  12. Shade match 91
    $24Ulta BeautyUlta Beauty(product price)$22 less (48%)

    Matches: Near-identical swatch colourSame full coverageBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: neutral light medium with peach undertones

    Medium confidence· Digital match

    View match
  13. #15 · Revolution Beauty

    Superdewy Cushion Foundation

    Medium Tan Cool
    Shade match 95
    $14Ulta BeautyUlta Beauty(product price)$32 less (70%)

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: Light rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    61
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  14. Shade match 97
    $49Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim 12-hour wear

    Differences: Natural rather than radiant finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    47
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/sensitive skin

    High confidence· Digital match

    View match
  15. Shade match 90
    $48SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for light medium skintones with neutral undertones

    High confidence· Digital match

    View match
  16. #18 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    31 Medium Neutral
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$38 less (83%)

    Matches: Near-identical swatch colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW20
    Shade match 97
    $39SephoraSephora$7 less (15%)

    Matches: Near-identical swatch colourSame cool undertoneSame full coverage

    Differences: Matte rather than radiant finishNo blurring effect claimedNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    50
    Wear & performance
    72
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than radiant finish · No blurring effect claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: light medium with rosy undertones

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW25 (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Looks identical
    • Medium · Cool · rosy undertone

    $39

  2. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Very close colour
    • Medium light · Cool · pink undertone

    $24

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Very close colour
    • Medium · Cool · rosy undertone

    $38

  4. Tarte Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral

    • Very close colour
    • Medium light · Cool undertone

    $32

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Very close colour
    • Medium · Cool undertone

    $30

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Very close colour
    • Medium light · Cool · rosy undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Hydra Nude Foundation in 3CR Cool Rosy, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW25. Every attribute compared, with its share of the score.

ComparedYour shadeNW25Closest shade match3CR Cool RosyScore
Shade match55% of overall98
Colour97#d39b76#d39e7aLooks identicalColour difference 1.0 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.2
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared38
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Hydra Nude Foundation in 3CR Cool Rosy.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage

Different

  • Natural finish instead of radiant
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate

Why the closest overall alternative works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 34 Light Medium, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW25. Every attribute compared, with its share of the score.

ComparedYour shadeNW25Closest overall alternative34 Light MediumScore
Shade match55% of overall95
Colour92#d39b76#d09d7eVery close colourColour difference 1.9 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.5
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall58
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 34 Light Medium.

Same or better

  • Very close colour
  • Same cool undertone
  • Same radiant finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone high vs moderate

Where to buy

Closest shade match

Dior Forever Hydra Nude Foundation 3CR Cool Rosy

Match price
$60Ulta BeautyUlta Beauty
Costs $14 more

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 34 Light Medium

Match price
$56Ulta BeautyUlta Beauty
Costs $10 more

Your shade $46 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.