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Studio Radiance Serum Powered Foundation NW25 dupes and alternatives MAC Cosmetics

Medium light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free3Oil-free0With SPF3Mineral0

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Only showing matches made for sensitive skin, with buildable coverage.

Closest shade matchClosest overall alternative: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 34 Light Medium

The equivalent shade and the most similar foundation overall.

Your shade
MAC Cosmetics
NW25Change shade
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Radiant · Full coverage
The match
Jane Iredale
34 Light Medium
Depth and undertone: Medium light · Cool · pink
Finish and coverage: Radiant · Buildable coverage
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
82
Wear (Wear & performance)
58
Skin (Skin suitability)
100
Shade match
95out of 100
Colour
92
Depth
99
Undertone
100
High confidence· Digital matchWhy it matches
Match price
$56Ulta BeautyUlta Beauty
Costs $10 more

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    36 Light Medium
    Shade match 87
    $56Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    28 Light
    Shade match 87
    $56Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW25 (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Looks identical
    • Medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  2. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Very close colour
    • Medium light · Cool · pink undertone

    $24

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Very close colour
    • Medium · Cool · rosy undertone

    $38

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral

    • Very close colour
    • Medium light · Cool undertone

    $32

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Very close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Very close colour
    • Medium light · Cool · rosy undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 34 Light Medium, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW25. Every attribute compared, with its share of the score.

ComparedYour shadeNW25Closest match34 Light MediumScore
Shade match55% of overall95
Colour92#d39b76#d09d7eVery close colourColour difference 1.9 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.5
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall58
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 34 Light Medium.

Same or better

  • Very close colour
  • Same cool undertone
  • Same radiant finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone high vs moderate
View full match

Where to buy 34 Light Medium

Match price
$56Ulta BeautyUlta Beauty
Costs $10 more

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.