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Studio Radiance Serum Powered Foundation NW25 dupes and alternatives MAC Cosmetics

Medium light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan2Cruelty-free3Oil-free1With SPF0Mineral1

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Only showing matches with medium coverage, in stick form.

  • 3 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Ulta Beauty Collection Moisturizing Complexion Stick Medium To Tan Cool

The equivalent shade and the most similar foundation overall.

Your shade
MAC Cosmetics
NW25Change shade
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Radiant · Full coverage
The match
Ulta Beauty Collection
Medium To Tan Cool
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
Overall match
81out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
73
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
95out of 100
Colour
93
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$30 less (65%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Suede
    Shade match 93
    $38SephoraSephora$8 less (17%)

    Matches: Near-identical swatch colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Olive rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: medium (cool olive)

    Medium confidence· Digital match

    View match
  2. #3 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    20N Iroko
    Shade match 88
    $50SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: Medium with neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW25 (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Looks identical
    • Medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  2. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Very close colour
    • Medium light · Cool · pink undertone

    $24

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Very close colour
    • Medium · Cool · rosy undertone

    $38

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral

    • Very close colour
    • Medium light · Cool undertone

    $32

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Very close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Very close colour
    • Medium light · Cool · rosy undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Ulta Beauty Collection Moisturizing Complexion Stick in Medium To Tan Cool, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW25. Every attribute compared, with its share of the score.

ComparedYour shadeNW25Closest matchMedium To Tan CoolScore
Shade match55% of overall95
Colour93#d39b76#cc9572Very close colourColour difference 1.9 (0 is identical)
Depth94Medium lightMediumCloseDepth difference: 3.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 81/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Medium To Tan Cool.

Same or better

  • $30 less
  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Both claim a blurring effect

Different

  • Natural finish instead of radiant
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy Medium To Tan Cool

Match price
$16Ulta BeautyUlta Beauty
$30 less (65%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.