Studio Radiance Serum Powered Foundation NW30 dupes and alternatives MAC Cosmetics
4.3 (1,197)·Medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same radiant finish· Same full coverage
Differences: Neutral rather than cool undertone· No blurring effect claimed· No long-wear claim
Score details
Shade match
85
Finish & visual result
89
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
62
Wear & performance
79
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: tanned bronze with neutral undertone for dark skin
$15.99Ulta Beauty(product price)$30.01 less (65%)4.1 (9,493)
Matches: Very close colour· Same full coverage· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
50
Wear & performance
58
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
$45Ulta Beauty(product price)$1 less (2%)4.0 (3,494)
Matches: Very close colour· Same full coverage· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
48
Wear & performance
63
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for medium rich neutral skin with a peach hue
Matches: Very close colour· Same full coverage· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
50
Wear & performance
72
Skin suitability
40
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · No blurring effect claimed · Not marketed for combination/dry/sensitive skin
Retailer shade note: medium with neutral undertones
$18.99Ulta Beauty(product price)$27.01 less (59%)4.4 (40,035)
Matches: Very close colour· Same full coverage· Both claim transfer resistance
Differences: Slightly warmer undertone· Natural rather than radiant finish· No blurring effect claimed
Score details
Shade match
76
Finish & visual result
70
Wear & performance
55
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW30 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Face Tape Full Coverage Foundation in 38N Medium-Tan Neutral, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW30. Every attribute compared, with its share of the score.
ComparedYour shadeNW30Closest shade match38N Medium-Tan NeutralHow they compareScore
Shade match55% of overall95
Colour60%91#d8976c#d69672Very close colourColour difference 2.1 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.5
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Overall match 86/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Tan Neutral, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW30. Every attribute compared, with its share of the score.
ComparedYour shadeNW30Closest overall alternativeMedium Tan NeutralHow they compareScore
Shade match55% of overall88
Colour60%95#d8976c#d99a6cLooks identicalColour difference 1.4 (0 is identical)
Overall match 86/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$7 less (15%)
