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Studio Radiance Serum Powered Foundation NW30 dupes and alternatives MAC Cosmetics

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free12No drying alcohol8Vegan8Cruelty-free8Oil-free3With SPF3Mineral0

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12 of 30

Only showing matches with medium coverage, in liquid form.

  • 7 matches have no formulation listed and are not shown.

Closest shade match: e.l.f. Cosmetics Soft Glam Satin Foundation 34 Medium Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NW30Change shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Radiant · Full coverage
The match
e.l.f. Cosmetics
34 Medium Cool
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$38 less (83%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Hourglass Illusion Luminous Glow Foundation SPF 30 11

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
NW30Change shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Radiant · Full coverage
The match
Hourglass
11
Depth and undertone: Medium light · Cool · pink
Finish and coverage: Radiant · Medium coverage
Overall match
89out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
81
Wear (Wear & performance)
89
Skin (Skin suitability)
60
High confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $14 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    NP10
    Shade match 86
    $52SephoraSephoraCosts $6 more

    Matches: Very close colourSame radiant finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: medium-tan neutral

    Medium confidence· Digital match

    View match
  2. #4 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    28 Medium Cool
    Shade match 98
    $38SephoraSephora$8 less (17%)

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    51
    Wear & performance
    73
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: cool peach

    High confidence· Digital match

    View match
  3. #5 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 160 C
    Shade match 96
    $49SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with cool undertones

    High confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    31 Medium Neutral
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$38 less (83%)

    Matches: Near-identical swatch colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    16
    Shade match 77
    $60SephoraSephoraCosts $14 more

    Matches: Very close colourSame radiant finishBoth claim 12-hour wear

    Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    81
    Wear & performance
    89
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm golden

    High confidence· Digital match

    View match
  6. #8 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    12
    Shade match 76
    $60SephoraSephoraCosts $14 more

    Matches: Very close colourSame radiant finishBoth claim 12-hour wear

    Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    89
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm peach

    High confidence· Digital match

    View match
  7. #9 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    326N
    Shade match 86
    $48SephoraSephoraCosts $2 more

    Matches: Very close colourClaims a skin-like finishBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for medium skintones with neutral undertones

    High confidence· Digital match

    View match
  8. #10 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    18
    Shade match 87
    $40SephoraSephora$6 less (13%)

    Matches: Very close colourBoth claim a blurring effectBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium neutral

    High confidence· Digital match

    View match
  9. #11 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    22
    Shade match 87
    $40SephoraSephora$6 less (13%)

    Matches: Very close colourBoth claim a blurring effectBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium neutral

    High confidence· Digital match

    View match
  10. #12 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    14 Golden
    Shade match 79
    $58SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: medium with golden undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW30 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW25

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

    SephoraView at Sephora
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C1

    • Very close colour
    • Medium · Cool undertone

    $34

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Very close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Very close colour
    • Medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Very close colour
    • Medium · Cool · rosy undertone

    $38

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Close colour
    • Medium light · Cool · rosy undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 34 Medium Cool, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW30. Every attribute compared, with its share of the score.

ComparedYour shadeNW30Closest shade match34 Medium CoolScore
Shade match55% of overall99
Colour98#d8976c#d6976eLooks identicalColour difference 0.6 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.3
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 85/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 34 Medium Cool.

Same or better

  • $38 less
  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Hourglass Illusion Luminous Glow Foundation SPF 30 in 11, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW30. Every attribute compared, with its share of the score.

ComparedYour shadeNW30Closest overall alternative11Score
Shade match55% of overall96
Colour93#d8976c#d99b75Very close colourColour difference 1.7 (0 is identical)
Depth97MediumMedium lightCloseDepth difference: 1.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared89
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 89/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Illusion Luminous Glow Foundation SPF 30 in 11.

Same or better

  • Very close colour
  • Same cool undertone
  • Same radiant finish
  • Medium rather than full coverage
  • Both claim 12-hour wear
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Adds SPF 30

Different

  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

e.l.f. Cosmetics Soft Glam Satin Foundation 34 Medium Cool

Match price
$8Ulta BeautyUlta Beauty
$38 less (83%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Hourglass Illusion Luminous Glow Foundation SPF 30 11

Best price
$60SephoraSephora
Costs $14 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.