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Studio Radiance Serum Powered Foundation NW35 dupes and alternatives MAC Cosmetics

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for combination skin, with medium coverage, without fragrance.

  • 1 match has no coverage listed and is not shown.
  • 1 match has no skin type listed and is not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: Estée Lauder Double Wear Stay-in-Place Foundation 4N3 Maple Sugar

The equivalent shade: scored on colour, depth and undertone only.

The match
Estée Lauder
4N3 Maple Sugar
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Best price
$52SephoraSephora
Costs $6 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Hourglass Illusion Luminous Glow Foundation SPF 30 15

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Hourglass
15
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Radiant · Medium coverage
Overall match
86out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
81
Wear (Wear & performance)
89
Skin (Skin suitability)
60
Best price
$60SephoraSephora
Costs $14 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    08: Golden Light
    Shade match 97
    $14Ulta BeautyUlta Beauty(product price)$32 less (70%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    54
    Wear & performance
    93
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: light medium with a neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Medium Tan TP4
    Shade match 96
    $34Ulta BeautyUlta Beauty(product price)$12 less (26%)

    Matches: Very close colourSame neutral undertoneBoth claim not settling into lines

    Differences: Natural rather than radiant finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: tan skin w/neutral or pink undertones

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $54SephoraSephoraCosts $8 more

    Matches: Very close colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium with warm undertones

    High confidence· Digital match

    View match
  4. Shade match 95
    $46SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: light to medium - neutral, slightly cool peach

    Medium confidence· Digital match

    View match
  5. #7 · Kylie Cosmetics

    Natural Blur Powder Foundation

    9N
    Shade match 97
    $38Ulta BeautyUlta Beauty(product price)$8 less (17%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    54
    Wear & performance
    79
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: deep with neutral, subtle warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    18.5 N
    Shade match 95
    $48SephoraSephoraCosts $2 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium dark with neutral undertone

    High confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    44 Tan Cool
    Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$38 less (83%)

    Matches: Near-identical swatch colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: tan with cool undertones

    Medium confidence· Digital match

    View match
  8. Shade match 96
    $40SephoraSephora$6 less (13%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium neutral

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW35 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.8 N

    • Looks identical
    • Medium · Neutral undertone

    $32

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Very close colour
    • Medium · Neutral undertone

    $38

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW40

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW40

    • Very close colour
    • Medium · Neutral undertone

    $30

  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4N

    • Very close colour
    • Medium · Neutral undertone

    $31

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N1

    • Very close colour
    • Medium tan · Neutral undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Double Wear Stay-in-Place Foundation in 4N3 Maple Sugar, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW35. Every attribute compared, with its share of the score.

ComparedYour shadeNW35Closest shade match4N3 Maple SugarScore
Shade match55% of overall98
Colour97#ce8d62#cc8d66Looks identicalColour difference 1.1 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.3
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared58
Longevity2012-hour wear36-hour wearDifferent36-hour wear claimed against 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveDry, combination, oilyBoth marketed for combination/​dry/​oily skin
Overall match 76/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Foundation in 4N3 Maple Sugar.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for normal/sensitive skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Why the closest overall alternative works

Hourglass Illusion Luminous Glow Foundation SPF 30 in 15, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW35. Every attribute compared, with its share of the score.

ComparedYour shadeNW35Closest overall alternative15Score
Shade match55% of overall90
Colour98#ce8d62#cc8d64Looks identicalColour difference 0.6 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.3
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone65NeutralCool · rosySome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared89
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 86/100Shade match 90/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Illusion Luminous Glow Foundation SPF 30 in 15.

Same or better

  • Near-identical swatch colour
  • Same radiant finish
  • Medium rather than full coverage
  • Both claim 12-hour wear
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Adds SPF 30

Different

  • Slightly cooler undertone
  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Estée Lauder Double Wear Stay-in-Place Foundation 4N3 Maple Sugar

Best price
$52SephoraSephora
Costs $6 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Hourglass Illusion Luminous Glow Foundation SPF 30 15

Best price
$60SephoraSephora
Costs $14 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.