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Studio Radiance Serum Powered Foundation NW40 dupes and alternatives MAC Cosmetics

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free11No drying alcohol13Vegan7Cruelty-free9Oil-free1With SPF3Mineral1

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Only showing matches made for sensitive skin, without coconut oil.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: ILIA True Skin Serum Foundation Milos SF8

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NW40Change shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Radiant · Full coverage
The match
ILIA
Milos SF8
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$56SephoraSephora
Costs $10 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 235

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
NW40Change shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Radiant · Full coverage
The match
Maybelline
235
Depth and undertone: Medium · Cool
Finish and coverage: Radiant · Buildable coverage
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
81
Wear (Wear & performance)
65
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$30.01 less (65%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Neutral
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)$4 less (9%)

    Matches: Very close colourSame radiant finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: medium tan with neutral to golden undertone for medium to light tan skin

    Medium confidence· Digital match

    View match
  2. #4 · Juvia's Place

    I am Magic Natural Radiance Foundation

    610 Cebu
    Shade match 90
    $24Ulta BeautyUlta Beauty(product price)$22 less (48%)

    Matches: Near-identical swatch colourSame radiant finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Timeless Hydrating Foundation

    38N Medium-Tan Neutral
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)$4 less (9%)

    Matches: Very close colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. #6 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    425C
    Shade match 95
    $53SephoraSephoraCosts $7 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than radiant finishNot marketed for combination/dry skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    57
    Wear & performance
    77
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Red Undertones

    High confidence· Digital match

    View match
  5. #7 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    44H Tan Honey
    Shade match 78
    $42Ulta BeautyUlta Beauty$4 less (9%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim 12-hour wear

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: tan skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · Juvia's Place

    I am Magic Natural Radiance Foundation

    600 Cairo
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)$22 less (48%)

    Matches: Very close colourSame radiant finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  7. #9 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    28 Medium Cool
    Shade match 96
    $38SephoraSephora$8 less (17%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    51
    Wear & performance
    73
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: cool peach

    High confidence· Digital match

    View match
  8. #10 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium 35 Neutral
    Shade match 89
    $42SephoraSephora$4 less (9%)

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    77
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · No blurring effect claimed

    Retailer shade note: for medium-tan neutral skin with a peach hue

    High confidence· Digital match

    View match
  9. #11 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    15T
    Shade match 84
    $47SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: tan with neutral-golden undertones

    Medium confidence· Digital match

    View match
  10. #12 · Maybelline

    Lifter Plump & Glow Foundation Hyaluronic Acid

    210
    Shade match 77
    $15.99Ulta BeautyUlta Beauty(product price)$30.01 less (65%)

    Matches: Very close colourSame radiant finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: light-medium with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · Revolution Beauty

    Skin Silk Serum Foundation

    F12.5
    Shade match 90
    $10.50$15Ulta BeautyUlta Beauty$35.50 less (77%)

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: For tan skin tones with a red neutral undertone

    Medium confidence· Digital match

    View match
  12. #14 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Neutral Rich
    Shade match 85
    $39SephoraSephora$7 less (15%)

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/normal skin · Contains listed fragrance

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  13. #15 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    25N Blush
    Shade match 86
    $24Ulta BeautyUlta Beauty(product price)$22 less (48%)

    Matches: Very close colourSame full coverageBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: neutral light medium with peach undertones

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW40 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Caramel

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Caramel

    • Looks identical
    • Medium · Cool · rosy undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Looks identical
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW25

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Very close colour
    • Medium · Cool · rosy undertone

    $38

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Very close colour
    • Medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C1

    • Very close colour
    • Medium · Cool undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA True Skin Serum Foundation in Milos SF8, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW40. Every attribute compared, with its share of the score.

ComparedYour shadeNW40Closest shade matchMilos SF8Score
Shade match55% of overall96
Colour93#d4956c#d29572Very close colourColour difference 1.7 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.2
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 79/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Milos SF8.

Same or better

  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high
View full match

Why the closest overall alternative works

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 235, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW40. Every attribute compared, with its share of the score.

ComparedYour shadeNW40Closest overall alternative235Score
Shade match55% of overall95
Colour93#d4956c#d28f67Very close colourColour difference 1.9 (0 is identical)
Depth96MediumMediumSameDepth difference: 2.5
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 235.

Same or better

  • $30.01 less
  • Very close colour
  • Same cool undertone
  • Same radiant finish
  • Buildable rather than full coverage
  • Both claim not settling into lines

Different

  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

ILIA True Skin Serum Foundation Milos SF8

Best price
$56SephoraSephora
Costs $10 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 235

Match price
$15.99Ulta BeautyUlta Beauty
$30.01 less (65%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.