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Studio Radiance Serum Powered Foundation NW40 dupes and alternatives MAC Cosmetics

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol1Vegan2Cruelty-free2Oil-free0With SPF1Mineral0

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Only showing matches with full coverage, with a natural finish, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Unleashia Satin Wear Healthy-Green Cushion Foundation 25N Blush

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NW40Change shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Radiant · Full coverage
The match
Unleashia
25N Blush
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Full coverage
Shade match
86out of 100
Colour
92
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$22 less (48%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 15T

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
NW40Change shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Radiant · Full coverage
The match
Lawless
15T
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
Overall match
78out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
73
Wear (Wear & performance)
72
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
Costs $1 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW40 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Caramel

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Caramel

    • Looks identical
    • Medium · Cool · rosy undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Looks identical
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW25

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Very close colour
    • Medium · Cool · rosy undertone

    $38

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Very close colour
    • Medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C1

    • Very close colour
    • Medium · Cool undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Unleashia Satin Wear Healthy-Green Cushion Foundation in 25N Blush, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW40. Every attribute compared, with its share of the score.

ComparedYour shadeNW40Closest shade match25N BlushScore
Shade match55% of overall86
Colour92#d4956c#d39b75Very close colourColour difference 2.1 (0 is identical)
Depth97MediumMedium lightCloseDepth difference: 2.1
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 77/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Unleashia Satin Wear Healthy-Green Cushion Foundation in 25N Blush.

Same or better

  • $22 less
  • Very close colour
  • Same full coverage
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Neutral rather than cool undertone
  • Natural finish instead of radiant
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 15T, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW40. Every attribute compared, with its share of the score.

ComparedYour shadeNW40Closest overall alternative15TScore
Shade match55% of overall84
Colour96#d4956c#d2976dLooks identicalColour difference 1.2 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.4
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone45Cool · rosyNeutral · neutral goldenDifferentfrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared72
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, oily, sensitiveBoth marketed for combination/​oily/​sensitive skin
Overall match 78/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 15T.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Natural finish instead of radiant
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Not marketed for dry/normal skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

Unleashia Satin Wear Healthy-Green Cushion Foundation 25N Blush

Match price
$24Ulta BeautyUlta Beauty
$22 less (48%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 15T

Best price
$47SephoraSephora
Costs $1 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.