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Studio Radiance Serum Powered Foundation NW40 dupes and alternatives MAC Cosmetics

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 425C

The equivalent shade: scored on colour, depth and undertone only.

The match
Lancôme
425C
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Full coverage
Shade match
95out of 100
Colour
93
Depth
95
Undertone
100
Best price
$53SephoraSephora
Costs $7 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Medium Tan Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Polite Society
Medium Tan Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
85out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
89
Wear (Wear & performance)
70
Skin (Skin suitability)
100
Match price
$42Ulta BeautyUlta Beauty
$4 less (9%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $63Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Luminous rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $42SephoraSephora$4 less (9%)

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    77
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · No blurring effect claimed

    Retailer shade note: for medium-tan neutral skin with a peach hue

    High confidence· Digital match

    View match
  3. Shade match 84
    $47SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: tan with neutral-golden undertones

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $24Ulta BeautyUlta Beauty(product price)$22 less (48%)

    Matches: Very close colourSame full coverageBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: neutral light medium with peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW40 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Caramel

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Caramel

    • Looks identical
    • Medium · Cool · rosy undertone

    $8

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Looks identical
    • Medium · Cool undertone

    $30

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW25

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Very close colour
    • Medium · Cool · rosy undertone

    $38

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Very close colour
    • Medium · Cool · rosy undertone

    $39

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C1

    • Very close colour
    • Medium · Cool undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 425C, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW40. Every attribute compared, with its share of the score.

ComparedYour shadeNW40Closest shade match425CScore
Shade match55% of overall95
Colour93#d4956c#cf8f65Very close colourColour difference 1.8 (0 is identical)
Depth95MediumMediumSameDepth difference: 3.0
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall57
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared77
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, oily, sensitiveBoth marketed for normal/​oily/​sensitive skin
Overall match 81/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 425C.

Same or better

  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • Not marketed for combination/dry skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Tan Neutral, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW40. Every attribute compared, with its share of the score.

ComparedYour shadeNW40Closest overall alternativeMedium Tan NeutralScore
Shade match55% of overall86
Colour92#d4956c#d99a6cVery close colourColour difference 2.0 (0 is identical)
Depth96MediumMedium lightCloseDepth difference: 2.5
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall70
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 85/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Tan Neutral.

Same or better

  • $4 less
  • Very close colour
  • Same radiant finish
  • Same full coverage
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy

Closest shade match

Lancôme Teint Idole Ultra Wear Natural Matte Foundation 425C

Best price
$53SephoraSephora
Costs $7 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Polite Society More Than a Pretty Face Skin-Caring Foundation Medium Tan Neutral

Match price
$42Ulta BeautyUlta Beauty
$4 less (9%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.