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Studio Radiance Serum Powered Foundation NW50 dupes and alternatives MAC Cosmetics

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without talc or alcohol denat.

  • 1 match has no coverage listed and is not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Tarte CC color-correcting tinted serum Rich

The equivalent shade and the most similar foundation overall.

The match
Tarte
Rich
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
83out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
73
Wear (Wear & performance)
65
Skin (Skin suitability)
60
Shade match
94out of 100
Colour
90
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
$4 less (9%)

Your shade $46 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $44SephoraSephora$2 less (4%)

    Matches: Very close colourSame neutral undertoneBoth claim transfer resistance

    Differences: Natural rather than radiant finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $44SephoraSephora$2 less (4%)

    Matches: Very close colourSame neutral undertoneBoth claim transfer resistance

    Differences: Natural rather than radiant finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  3. #4 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 185W
    Shade match 89
    $12$16Ulta BeautyUlta Beauty$34 less (74%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W9.5 Warm Deep
    Shade match 89
    $13.99Ulta BeautyUlta Beauty(product price)$32.01 less (70%)

    Matches: Near-identical swatch colourClaims a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #6 · Tarte

    Maracuja Juicy Glow Tint

    45N Tan Neutral
    Shade match 40
    $42Ulta BeautyUlta Beauty(product price)$4 less (9%)

    Matches: Very close colourSame radiant finishBoth claim a blurring effect

    Differences: Described as tan, yours as rich deepSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Described as tan, yours as rich deep · Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: tan skin with a balance of warm & cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as rich deep

    View match
  6. Shade match 40
    $60SephoraSephoraCosts $14 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Described as medium tan, yours as rich deepMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    89
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: medium deep, neutral

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  7. #8 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    DW6.5
    Shade match 40
    $49SephoraSephoraCosts $3 more

    Matches: Very close colourSame radiant finishBoth claim a blurring effect

    Differences: Described as deep, yours as rich deepSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    75
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Described as deep, yours as rich deep · Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/dry/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: deep warm 6.5

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  8. #9 · Hourglass

    Ambient Soft Glow Foundation

    13
    Shade match 40
    $60SephoraSephoraCosts $14 more

    Matches: Very close colourBoth claim a blurring effectBoth claim transfer resistance

    Differences: Described as medium tan, yours as rich deepSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    40
    Finish & visual result
    73
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium deep with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  9. #10 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4N62 - Almond
    Shade match 40
    $49SephoraSephoraCosts $3 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Described as deep, yours as rich deepMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Described as deep, yours as rich deep · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains listed fragrance

    Retailer shade note: for deep skin with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  10. Shade match 40
    $41Ulta BeautyUlta Beauty(product price)$5 less (11%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Described as deep, yours as rich deepNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    67
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Described as deep, yours as rich deep · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: dark neutral

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  11. Shade match 40
    $41Ulta BeautyUlta Beauty(product price)$5 less (11%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Described as deep tan, yours as rich deepSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    40
    Finish & visual result
    67
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Described as deep tan, yours as rich deep · Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: tan dark warm

    Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as rich deep

    View match
  12. Shade match 40
    $41Ulta BeautyUlta Beauty(product price)$5 less (11%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Described as deep, yours as rich deepSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    40
    Finish & visual result
    67
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Described as deep, yours as rich deep · Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: dark warm

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW50 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Caramel

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Caramel

    • Looks identical
    • Deep tan · Neutral undertone

    $36

  2. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Close colour
    • Deep tan · Neutral undertone

    $38

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Close colour
    • Deep · Neutral undertone

    $30

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Cocoa

    • Close colour
    • Deep tan · Neutral undertone

    $8

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Slight colour difference
    • Deep tan · Neutral undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte CC color-correcting tinted serum in Rich, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW50. Every attribute compared, with its share of the score.

ComparedYour shadeNW50Closest matchRichScore
Shade match55% of overall94
Colour90#a06744#a2674aVery close colourColour difference 2.3 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.5
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared73
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 83/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte CC color-correcting tinted serum in Rich.

Same or better

  • $4 less
  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Rich

Best price
$42SephoraSephora
$4 less (9%)

Your shade $46 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.