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Studio Radiance Serum Powered Foundation NW50 dupes and alternatives MAC Cosmetics

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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3 of 30

Only showing matches with medium coverage, without talc, silicones or fragrance.

  • 1 match has no coverage listed and is not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Dark 29 Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NW50Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant · Full coverage
The match
Smashbox
Dark 29 Neutral
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
40out of 100
Colour
93
Depth
99
Undertone
100
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deepWhy it matches
Match price
$41Ulta BeautyUlta Beauty
$5 less (11%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Tan Dark 27 Warm
    Shade match 40
    $41Ulta BeautyUlta Beauty(product price)$5 less (11%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Described as deep tan, yours as rich deepSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    40
    Finish & visual result
    67
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Described as deep tan, yours as rich deep · Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: tan dark warm

    Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as rich deep

    View match
  2. #3 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Dark 28 Warm
    Shade match 40
    $41Ulta BeautyUlta Beauty(product price)$5 less (11%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Described as deep, yours as rich deepSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    40
    Finish & visual result
    67
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Described as deep, yours as rich deep · Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: dark warm

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW50 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Caramel

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Caramel

    • Looks identical
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Close colour
    • Deep tan · Neutral undertone

    $38

    SephoraView at Sephora
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Cocoa

    • Close colour
    • Deep tan · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Slight colour difference
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark 29 Neutral, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW50. Every attribute compared, with its share of the score.

ComparedYour shadeNW50Closest shade matchDark 29 NeutralScore
Shade match55% of overall40
Colour93#a06744#9c6a49Very close colourColour difference 1.8 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.5
Retailer descriptionRich deepDeepDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared79
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 56/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark 29 Neutral.

Same or better

  • $5 less
  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Retailer describes it as deep, yours as rich deep
  • Natural finish instead of radiant
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy Dark 29 Neutral

Match price
$41Ulta BeautyUlta Beauty
$5 less (11%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.