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Studio Radiance Serum Powered Foundation NW50 dupes and alternatives MAC Cosmetics

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF, applied. RemoveMineral0

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Only showing matches with medium coverage, with SPF.

  • 1 match has no coverage listed and is not shown.
  • 28 matches have no SPF listed and are not shown.

Closest shade match: Hourglass Illusion Luminous Glow Foundation SPF 30 20.5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NW50Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant · Full coverage
The match
Hourglass
20.5
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
40out of 100
Colour
88
Depth
95
Undertone
100
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deepWhy it matches
Best price
$60SephoraSephora
Costs $14 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW50 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Caramel

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Caramel

    • Looks identical
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Close colour
    • Deep tan · Neutral undertone

    $38

    SephoraView at Sephora
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Cocoa

    • Close colour
    • Deep tan · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Slight colour difference
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Illusion Luminous Glow Foundation SPF 30 in 20.5, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW50. Every attribute compared, with its share of the score.

ComparedYour shadeNW50Closest shade match20.5Score
Shade match55% of overall40
Colour88#a06744#a26e4aVery close colourColour difference 2.6 (0 is identical)
Depth95Deep tanDeep tanSameDepth difference: 3.0
Retailer descriptionRich deepMedium tanDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared89
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 59/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Illusion Luminous Glow Foundation SPF 30 in 20.5.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Medium rather than full coverage
  • Both claim 12-hour wear
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Adds SPF 30

Different

  • Retailer describes it as medium tan, yours as rich deep
  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 20.5

Best price
$60SephoraSephora
Costs $14 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.