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Studio Radiance Serum Powered Foundation NW5 dupes and alternatives MAC Cosmetics

Fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: e.l.f. Cosmetics Soft Glam Satin Foundation 10 Fair Cool

The equivalent shade: scored on colour, depth and undertone only.

The match
e.l.f. Cosmetics
10 Fair Cool
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Medium coverage
Shade match
89out of 100
Colour
82
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$8Ulta BeautyUlta Beauty
$38 less (83%)

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Rabanne Fresh Touch 24H Radiant Foundation 00C

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Rabanne
00C
Depth and undertone: Very fair · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
84out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
82
Wear (Wear & performance)
72
Skin (Skin suitability)
100
Best price
$42Ulta BeautyUlta Beauty
$4 less (9%)

Your shade $46 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #3 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    CN 40 Cream Chamois
    Overall 77
    $39SephoraSephora$7 less (15%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Both claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    High confidence· Digital match

    View match
  2. #4 · Kylie Cosmetics

    Natural Blur Powder Foundation

    1N
    Overall 76
    $38Ulta BeautyUlta Beauty$8 less (17%)

    Matches: Very close colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    54
    Wear & performance
    79
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  3. #5 · Palladio Beauty

    Build + Blend Foundation Stick

    Porcelain
    Overall 73
    $14.99Ulta BeautyUlta Beauty$31.01 less (67%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    59
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match
  4. #6 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    205 Versatile Neutrale II (W)
    Overall 77
    $53Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Matte rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  5. Overall 76
    $53Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Slightly lighterMatte rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Matte rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. #8 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    210 Versatile Clair II (N)
    Overall 76
    $53Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Matte rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  7. #9 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Very Light Neutral 100
    Overall 75
    $45SephoraSephora$1 less (2%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Very light with neutral undertones

    High confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    11 Fair Neutral
    Overall 76
    $8Ulta BeautyUlta Beauty$38 less (83%)

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    2 Neutral
    Overall 76
    $52SephoraSephoraCosts $6 more

    Matches: Both claim a blurring effectBoth claim 16-hour wearBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  10. #12 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    130 Versatile Porcelaine Divoire I (N)
    Overall 74
    $53Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Both claim a blurring effectBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterMatte rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Matte rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: matte sand

    Medium confidence· Digital match

    View match
  11. #13 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    13 Fair Neutral
    Overall 74
    $8Ulta BeautyUlta Beauty(product price)$38 less (83%)

    Matches: Both claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    1 Neutral
    Overall 74
    $52SephoraSephoraCosts $6 more

    Matches: Both claim a blurring effectBoth claim 16-hour wearBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: fairest with neutral undertones

    High confidence· Digital match

    View match
  13. #15 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    1.5O Blythe
    Overall 74
    $36SephoraSephora$10 less (22%)

    Matches: Very close colourSame radiant finishBoth claim 16-hour wear

    Differences: Olive rather than cool undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Fair Olive

    High confidence· Digital match

    View match
  14. #16 · Hourglass

    Ambient Soft Glow Foundation

    2
    Overall 75
    $60SephoraSephoraCosts $14 more

    Matches: Very close colourBoth claim a blurring effectBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    73
    Finish & visual result
    73
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: very fair with warm undertones

    High confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW5 (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Royal Icing 1.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Royal Icing 1.1 Neutral

    • Looks identical
    • Fair · Neutral undertone

    $31

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW5

    • Close colour
    • Very fair · Cool · rosy undertone

    $30

  3. Tarte Shape Tape Full Coverage Matte Concealer

    12N fair neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12N fair neutral

    • Close colour
    • Very fair · Cool undertone

    $32

  4. Clinique Even Better All-Over Concealer + Eraser

    CN 28 Ivory

    Clinique Even Better All-Over Concealer + Eraser, shade CN 28 Ivory

    • Close colour
    • Fair · Neutral · neutral pink undertone

    $22

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5N

    • Very close colour
    • Very fair · Neutral undertone

    $38

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R02

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R02

    • Close colour
    • Fair · Cool undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 10 Fair Cool, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW5. Every attribute compared, with its share of the score.

ComparedYour shadeNW5Closest shade match10 Fair CoolScore
Shade match55% of overall89
Colour82#e4d0b8#e9d4c3Close colourColour difference 3.4 (0 is identical)
Depth96FairVery fairCloseDepth difference: 2.3
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 80/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 10 Fair Cool.

Same or better

  • $38 less
  • Same cool undertone
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of radiant
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Rabanne Fresh Touch 24H Radiant Foundation in 00C, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW5. Every attribute compared, with its share of the score.

ComparedYour shadeNW5Closest overall alternative00CScore
Shade match55% of overall86
Colour81#e4d0b8#f3dec8Close colourColour difference 3.5 (0 is identical)
Depth81FairVery fairSome differenceDepth difference: 7.2
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared72
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rabanne Fresh Touch 24H Radiant Foundation in 00C.

Same or better

  • $4 less
  • Same cool undertone
  • Same radiant finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconehigh silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

e.l.f. Cosmetics Soft Glam Satin Foundation 10 Fair Cool

Best price
$8Ulta BeautyUlta Beauty
$38 less (83%)

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Rabanne Fresh Touch 24H Radiant Foundation 00C

Best price
$42Ulta BeautyUlta Beauty
$4 less (9%)

Your shade $46 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.