Studio Radiance Serum Powered Foundation NW5 dupes and alternatives MAC Cosmetics
4.3 (1,197)·Fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Similar undertone (neutral vs cool)· Both claim a blurring effect
Differences: Natural rather than radiant finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
73
Wear & performance
49
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Matches: Very close colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
82
Finish & visual result
62
Wear & performance
75
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Matches: Both claim a blurring effect· Both claim 16-hour wear· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
82
Finish & visual result
73
Wear & performance
65
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: very fair with neutral undertones
Matches: Very close colour· Both claim a blurring effect· Both claim transfer resistance
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
73
Finish & visual result
73
Wear & performance
75
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: very fair with warm undertones
Matches: Very close colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
83
Finish & visual result
67
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: Very light with neutral undertones
$8Ulta Beauty(product price)$38 less (83%)4.5 (40,486)
Matches: Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
79
Finish & visual result
62
Wear & performance
75
Skin suitability
80
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Matches: Both claim a blurring effect· Both claim 16-hour wear· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than radiant finish
Score details
Shade match
78
Finish & visual result
73
Wear & performance
65
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: fairest with neutral undertones
The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW5 (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
e.l.f. Cosmetics Soft Glam Satin Foundation in 10 Fair Cool, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW5. Every attribute compared, with its share of the score.
ComparedYour shadeNW5Closest match10 Fair CoolHow they compareScore
Shade match55% of overall89
Colour60%82#e4d0b8#e9d4c3Close colourColour difference 3.4 (0 is identical)
Depth15%96FairVery fairCloseDepth difference: 2.3
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Overall match 80/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$7 less (15%)
