Studio Radiance Serum Powered Foundation NW66 dupes and alternatives MAC Cosmetics
4.3 (1,197)·Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same full coverage
Differences: Natural rather than radiant finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
64
Wear & performance
75
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Retailer shade note: Very Rich with Cool Undertones
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Buildable rather than full coverage
Score details
Shade match
82
Finish & visual result
73
Wear & performance
72
Skin suitability
100
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Same radiant finish· Both claim transfer resistance· Both claim not settling into lines
Differences: Slightly lighter· Neutral rather than cool undertone· Medium rather than full coverage
Score details
Shade match
75
Finish & visual result
81
Wear & performance
89
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/normal skin
Matches: Same radiant finish· Claims a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
77
Finish & visual result
82
Wear & performance
75
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/sensitive skin
Retailer shade note: coffee - rich brown skin with neutral undertones
Matches: Very close colour· Same radiant finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Light rather than full coverage· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
70
Wear & performance
61
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: deepest with neutral undertones
$12.99Ulta Beauty(product price)$33.01 less (72%)4.3 (668)
Matches: Very close colour· Same cool undertone· Both claim not settling into lines
Differences: Natural rather than radiant finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
94
Finish & visual result
51
Wear & performance
54
Skin suitability
50
Very close colour · Natural finish
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Matches: Same cool undertone· Claims a skin-like finish· Both claim a lightweight feel
Differences: Natural rather than radiant finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
58
Wear & performance
51
Skin suitability
80
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: rich skin tones with cool undertones
The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW66 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Amazonian Clay Blurring Powder Foundation in 61N Espresso Neutral, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW66. Every attribute compared, with its share of the score.
ComparedYour shadeNW66Closest shade match61N Espresso NeutralHow they compareScore
Shade match55% of overall95
Colour60%91#422521#43251dVery close colourColour difference 2.1 (0 is identical)
Overall match 76/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 42C Ekki, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW66. Every attribute compared, with its share of the score.
ComparedYour shadeNW66Closest overall alternative42C EkkiHow they compareScore
Shade match55% of overall94
Colour60%91#422521#4a2823Very close colourColour difference 2.2 (0 is identical)
Overall match 84/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$4 less (9%)
