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Studio Radiance Serum Powered Foundation NW66 dupes and alternatives MAC Cosmetics

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with a radiant finish, without silicones.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris Lumi Le Glow Skin Tint 430 Cool

The equivalent shade and the most similar foundation overall.

The match
L'Oréal Paris
430 Cool
Depth and undertone: Rich deep · Cool
Finish and coverage: Radiant · Light coverage
Overall match
78out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
70
Wear (Wear & performance)
51
Skin (Skin suitability)
100
Shade match
88out of 100
Colour
80
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16.99Ulta BeautyUlta Beauty
$29.01 less (63%)

Your shade $46 at Ulta Beauty · lowest price $13.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 75
    $16.50$33SephoraSephora$29.50 less (64%)

    Matches: Same radiant finishBoth claim transfer resistanceBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    81
    Wear & performance
    89
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/normal skin

    Retailer shade note: very deep neutral

    Medium confidence· Digital match

    View match
  2. Shade match 77
    $28SephoraSephora$18 less (39%)

    Matches: Same radiant finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/sensitive skin

    Retailer shade note: coffee - rich brown skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 85
    $48SephoraSephoraCosts $2 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneLight rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW66 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Very close colour
    • Rich deep · Cool undertone

    $30

  2. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $32

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Close colour
    • Rich deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Lumi Le Glow Skin Tint in 430 Cool, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW66. Every attribute compared, with its share of the score.

ComparedYour shadeNW66Closest match430 CoolScore
Shade match55% of overall88
Colour80#422521#472b21Close colourColour difference 3.6 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish100RadiantRadiantSameSame radiant finish
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 78/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Lumi Le Glow Skin Tint in 430 Cool.

Same or better

  • $29.01 less
  • Same cool undertone
  • Same radiant finish
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Light rather than full coverage
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, low silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs low

Where to buy 430 Cool

Match price
$16.99Ulta BeautyUlta Beauty
$29.01 less (63%)

Your shade $46 at Ulta Beauty · lowest price $13.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.