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HD Skin Full Cover Multi-Use Waterproof Concealer 1N00 dupes and alternatives Make Up For Ever

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Skin type

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Fragrance-free7No drying alcohol9Vegan, applied. RemoveCruelty-free8Oil-free0With SPF0Mineral0

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Only showing matches vegan, without talc.

  • 21 matches have no vegan claim listed and are not shown.

Closest shade match: Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 100

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Make Up For Ever
1N00Change shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Maybelline
100
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant finish
Shade match
92out of 100
Colour
94
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$12.99Ulta BeautyUlta Beauty
$22.01 less (63%)

Your shade $35 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 12S fair

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Make Up For Ever
1N00Change shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Tarte
12S fair
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
33
Skin (Skin suitability)
100
High confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Almond
    Shade match 91
    $36SephoraSephoraCosts $1 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: fair with golden undertones

    High confidence· Digital match

    View match
  2. #4 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Snow
    Shade match 89
    $36SephoraSephoraCosts $1 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: very fair with neutral to rosy undertones

    High confidence· Digital match

    View match
  3. #5 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Vanilla
    Shade match 88
    $36SephoraSephoraCosts $1 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: very light with neutral undertones

    High confidence· Digital match

    View match
  4. #6 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12N fair neutral
    Shade match 77
    $32SephoraSephora$3 less (9%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: fair skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  5. #7 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Swan
    Shade match 85
    $36SephoraSephoraCosts $1 more

    Matches: Same neutral undertoneSame full coverageClaims not settling into lines

    Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  6. #8 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Cloud
    Shade match 85
    $36SephoraSephoraCosts $1 more

    Matches: Same neutral undertoneSame full coverageClaims not settling into lines

    Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: fairest with neutral to rosy undertones

    High confidence· Digital match

    View match
  7. #9 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    02 Fair Golden
    Shade match 84
    $32SephoraSephora$3 less (9%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly deeperOlive rather than neutral undertoneNatural rather than matte finish

    Score details
    Shade match
    84
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Olive rather than neutral undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: fair with golden-olive undertones

    High confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 1N00 (Very fair · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    1Y08 - Warm Porcelain

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 1Y08 - Warm Porcelain

    • Close colour
    • Fair · Warm · yellow undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. ILIA True Skin Serum Foundation

    Sable SF.5

    ILIA True Skin Serum Foundation, shade Sable SF.5

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $56

    SephoraView at Sephora
  2. Clinique Beyond Perfecting Foundation + Concealer

    WN 04 Bone

    Clinique Beyond Perfecting Foundation + Concealer, shade WN 04 Bone

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $41

    SephoraView at Sephora
  3. Juvia's Place I Am My Skin Hydra-Tint Foundation Stick

    20 Lima

    Juvia's Place I Am My Skin Hydra-Tint Foundation Stick, shade 20 Lima

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $20

    Ulta BeautyView at Ulta Beauty
  4. bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Fair 10 Neutral

    bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation, shade Fair 10 Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $42

    SephoraView at Sephora
  5. Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation

    F0.2N

    Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation, shade F0.2N

    • Looks identical
    • Very fair · Warm · yellow undertone

    $5.60

    Ulta BeautyView at Ulta Beauty
  6. Ogee Complexion Perfecting Serum Foundation

    Aspen 1.00W

    Ogee Complexion Perfecting Serum Foundation, shade Aspen 1.00W

    • Looks identical
    • Very fair · Warm undertone

    $49

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 100, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1N00. Every attribute compared, with its share of the score.

ComparedYour shade1N00Closest shade match100Score
Shade match55% of overall92
Colour94#f2d4b8#f9d7b8Very close colourColour difference 1.5 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.9
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone85Neutral · neutral goldenWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared20
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity4036-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0Normal, combination, oilySensitiveMarketed for different skin types
Overall match 62/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 100.

Same or better

  • $22.01 less
  • Very close colour
  • Similar undertone (warm vs neutral)
  • Claims not settling into lines
  • No drying alcohol listed

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for normal/combination/oily skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Tarte Shape Tape Full Coverage Matte Concealer in 12S fair, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1N00. Every attribute compared, with its share of the score.

ComparedYour shade1N00Closest overall alternative12S fairScore
Shade match55% of overall88
Colour86#f2d4b8#eed5c1Very close colourColour difference 2.8 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.1
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared33
Longevity2036-hour wear16-hour wearDifferent16-hour wear claimed against 36-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 83/100Shade match 88/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 12S fair.

Same or better

  • $3 less
  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • No drying alcohol listed

Different

  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 100

Best price
$12.99Ulta BeautyUlta Beauty
$22.01 less (63%)

Your shade $35 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Shape Tape Full Coverage Matte Concealer 12S fair

Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.